For affiliates using SEM & PPC tactics:
Bidding on all terms EXCEPT FOR "BULK OFFICE SUPPLY", including variations of our brand name, is allowed. Affiliates must use a display URL other than bulkofficesupply.com. Affiliates are not allowed to use our company display URL or destination URL. Affiliates can use a display and destination URL of their choice, but in an effort to protect our brand equity, we will not be allowing PPC ads to advertise our website address.
