Branding Guidelines for USAMM.com LLC
USAMM is the nation’s leading retailer of official U.S. military medals, ribbons, apparel, and tactical gear. Our brand represents authenticity, respect for service, and American pride.
- Always spell the brand as USAMM (all caps, no punctuation).
- Use our full name USAMM.com when linking.
- Do not alter or recreate our logo or product imagery.
- Do not imply direct affiliation with the U.S. Department of Defense or any branch of service.
- Brand tone: professional, patriotic, and service-oriented.
- Avoid slang, political statements, or unofficial military claims.
- All marketing must reflect integrity and respect for U.S. Armed Forces personnel, veterans, and their families.
