Das Keyboard Branding Guidelines
Logo Usage
Find logos and images for your use here: https://www.daskeyboard.com/company-information/press-kit/
Our logo is primarily used in a horizontal lockup (1). Only in unique cases will the vertical lockup (2) be used.
Logos need clear space (3) to be read in the best possible manner - defined by using the height of the first ‘a’. The amount of clear space can be in multiples of ‘a’. Logos also cannot be made too small (4).
Both logos can be used only in black or white (5). Never apply any other colors or effects.
Brand Mark
Our logo mark has evolved (1). It is never to be used alone and disconnected from our logo unless it is on our product.
The new mark indicates a modern look that works for both our professional and gaming line.
The previous mark (2) is not longer used.
Logo Choice
The horizontal lockup is our default and primary choice as it most clearly communicates our brand name.
The square lockup is only used in cases where our logo is the center of attention and the medium has square proportions such as our social media profile pictures.
Always ask the Marketing department first for permission to use the square lockup.
Color Primary
Our look is very clean with black and white being our primary colors with accent colors indicating which competition line we’re focusing on.
Main Colors:
- Approved for text, logo color, & background.
Pure White
C0 M0 Y0 K0
R255 G255 B255
HEX CODE #FFFFFF
Pure Black
C100 M100 Y100 K100
R0 G0 B0
HEX CODE #000000
Accent Colors:
Das Keyboard Professional
C22 M100 Y100 K19
R153 G0 B0
HEX CODE #990000
Pantone P 484 C
Das Keyboard Q Series
C48 M14 Y99 K0
R146 G178 B65
HEX CODE #92B241
Pantone P 161-7 U
- Approved for accent/detail touches like BUY buttons, highlights, important text.
- Not approved for primary text, logos, or background color.
