Delivering a little Biscuiteers magic, one iced biscuit at a time
Our brand story
We ask: why send flowers when you can send Biscuiteers? Biscuiteers launched in 2007 with a mission to elevate life’s important milestones with unique and thoughtful gifts, delivered direct to the recipient’s door. It was a totally new way to gift – with design-led, witty, personalised biscuit collections hand-iced by artists in London, launched seasonally like fashion collections and delivered in keepsake packaging. Biscuiteers is for the celebratory moments in life. Whether it’s seasonal occasions like Christmas and Easter to milestones like new babies, engagements and special birthdays, it’s about sending someone love when you can’t be there. We recognise the emotion invested in these gifts and have developed a seamless experience from purchase to delivery, trusted by our customers.
Our personality
British
London is our stomping ground and an endless source of inspiration. It’s also home to The Ministry of Biscuits, a hub of biscuit expertise where all our biscuits are dreamt up, baked and iced by hand. We are witty, eccentric and stylish - everything a true Brit should be. We celebrate all those Great British occasions like royal weddings, Wimbledon and Jubilees with gusto and we don’t take ourselves too seriously.
Warm and welcoming
We recognise that sending someone a gift is a special moment, and so the biscuits that we create are made with this emotion in mind. This also motivates our customer service. We are friendly, jolly and love life’s celebratory moments. We believe there’s a reason to biscuit for everyone.
Creative
Creativity has always been at the heart of what we do. We work with people who understand our design aesthetic and who enjoy the time and care that goes into making our beautiful presents. Our approach to quintessentially British design finds us sourcing inspiration everywhere - from the catwalk and architecture to fine art and the theatre.
Our brand values
We are famous for:
Creativity: Creativity is at the heart of Biscuiteers – from the team to our production methods, our biscuit designs and keepsake packaging. We enable our customers to gift in a creative and unique way.
Luxury: Sending a Biscuiteers gift is investing in a product completely hand iced by artists in London - every single biscuit made one by one, the old-fashioned way.
Britishness: From our design-led biscuit collections, to our witty and stylish packaging, the Biscuiteers brand exudes British eccentricity. Our Biscuit Boutiques in Notting Hill and Clapham are must-see London destination for tourists.
We make you feel:
Thoughtful: There’s a Biscuiteers collection for every life milestone, so that our customers can send their loved ones thoughtful and unique gifts all year round and become ‘a gift giving genius’.
Ingenious: Biscuiteers delivers the ‘wow’ factor for the recipient, but also serious social kudos for the sender! They feel proud to have discovered the brand and to have sent such a memorable and outstanding gift
Discerning: Biscuiteers celebrates the best of British craftsmanship. With our artisan products that have been made with care and our one-off personalised items, we are a brand for people who care about the little details.
We deliver:
Happiness: We create extra special memories in life’s milestone occasions, bringing loved ones together through thoughtful gifts, however near or far they are.
Quality: A quality product – hand-iced in London. A quality service – order before 1pm and it’s delivered the next day. A quality level of care – interact with our customer experience team at a touch point that suits you.
Personalised solutions: From new baby or new home to get well soon and thank you, there’s a Biscuiteers gift for every occasion. We’ve solved the gifting problem for time-poor people!
Logo
The rolling pin logo is used freely. It should always be used in black and white and never coloured. Ideally it is used at a slight angle and with the bird. If the use of the bird and rolling pin together means the logo comes up too small to be effective, we should use our rolling pin straight on without the bird. However, if there are still legibility issues - such as for the Google shopping feed or partner apps - the word Biscuiteers can be used on its own. Alternatively, we can also use the simplified square version of our shop front, which we already use across social media for this reason.
Typeface
Online body copy is set in Georgia. We can also use the two hand-drawn brand fonts for titles, key phrases and headlines, but legibility should always be carefully considered. We never use bold typeface.
Colour
Our Biscuiteers colour for generic pieces and online is pink. The pantone is 204 and the HEX value is E679A5. Black and white are also integral to the brand, with much of our core packaging illustrated using only these tones. We also use a turquoise green which is a swatch made up of C:40, M:0, Y:25, K:10. This has been used in literature and on packaging. We have a red and a green that we use in this way too, especially seasonally. (HEX values: #b92c28 and #3a8d54).
Tone of voice
Our tone is: Witty, Eccentric, Colloquial/British, Celebratory, Informal
Our tone is not: Formal, Young, American, Slang, Cutesy/kitsch
We write with: Passion, Personality, Expertise, A sense of humour
Our tone of voice is friendly and reassuring. We are informal and witty without bordering on being chatty. When we talk about our offering, we must always reflect our luxury proposition and be careful not to stray into novelty. To keep things personal, we should always write in the second person, using ‘you’ and ‘your’. Keep copy simple and sentences short.
We describe our biscuits using the language of fashion design. Each product should always be referred to as a ‘collection’ that we have ‘designed’ ‘seasonally’ - just as one would a couture collection. We should always think carefully about our vocabulary when talking about our wider offering - for instance ‘hand-illustrated keepsake packaging’, rather than ‘stickers’, ‘extra sparkle’ or ‘extra treats’, rather than ‘add-ons’, ‘branded biscuits’ rather than ‘bespoke’ or ‘corporate’
