POLICIES, GUIDELINES & REQUIREMENTS
1. Claims and Testimonials
1.1 If any claims or testimonials are being used and displayed on the Affiliate Offering Page(s) or any Sub-Affiliate pages or sites, Affiliate represents and warrants that it has a reasonable basis for all claims made within the content, and that Affiliate possess appropriate documentation to substantiate such claims and shall fulfill all commitments made on any applicable site page.
1.2 If celebrity photographs, claims and testimonials, are being used and displayed on the Affiliate Offering Page(s) or any Sub-Affiliate pages or site, Affiliate represents and warrants that it has documented authorizations in its possession to substantiate the use of such celebrity claims and testimonials displayed on any applicable page or site.
2. Traffic
Traffic generating sources to the Offer(s) cannot include and cannot be generated by the following:
● Fraudulent activity
● Incentives (unless otherwise approved in writing by Leadpages)
● Automated or fictitious methods
● Inappropriate Content (racial, ethnic, political, hate-mongering, profanity, etc)
● Adult-related sites (including spoofing, redirecting, trafficking from adult sites)
● Web sites that contain and/or promote the following:
○ Adware/Spyware
○ P2P clients/servers for file-sharing / Torrent
○ Software to circumvent copyright protection (DVD duplicators,
unauthorized emulators, etc.)
○ Adult Content (Pornography, Nudity)
○ Gambling or casino related content
○ Violent or obscene media (including games)
○ Hacking, surveillance, interception or descrambling
○ CD/DVD ripping/copying software that poses a significant risk regarding
violation of the Digital Millennium Copyright Act (DMCA)
○ Defamatory, libelous, threatening or other material that advocates against any individual or group
○ Firearms, weaponry, ammunition, fireworks or explosives
○ Illegal, illicit, or questionable drugs, and drug paraphernalia
○ Fake, counterfeit, bootleg or stolen items
○ Government IDs or police items (badges, uniforms, etc.)
○ Hazardous substances
○ Products or services from any of countries identified on the Office of Foreign Assets Control’s list of sanctioned countries
○ Tobacco
○ Alcohol
○ Prescription drugs
3. Link Cloaking
Masking or cloaking of the links (whether done by software or by a script and sometimes referred to as "affiliate link cloaking") may or may not work with the Program Site. Leadpages allows masking or cloaking of the Affiliate URL, subject to Leadpages’ written approval and verification of the functionality of the masked or cloaked URL.
4. Privacy Policy
The Affiliate Offering Page(s) must clearly display, or link to, a privacy policy that provides, at a minimum, adequate notice, disclosure and choices to consumers regarding Affiliate’s use, collection, disclosure and security of their personal information. All consumer data collected by the Affiliate pursuant to this Agreement shall only be used for legal purposes. The privacy policy must be available in English language.
5. Email Policy
Leadpages does not tolerate the sending of unsolicited commercial email (“UCE”), including any unsolicited commercial emails which promote, or make reference to Leadpages, or any of their associated companies or websites, vendors, or employees, the websites, products or services. Affiliate expressly agrees to comply with all laws, rules and regulations pertaining to the sending of UCE, including without limitation, the CAN-SPAM Act of 2003 and Canada’s Anti-Spam Legislation (CASL).
6. Trademark and Keyword Policy
6.1 For the purposes of this Section 6, the term “Leadpages Trademarks” shall include without limitation, Leadpages, Leadbox, Leadboxes, Leaddigit, Leaddigits, Leadlink, Leadlinks, Lead Pages, or any phrase type, misspelling, variation or combination thereof.
6.2 Affiliates may not use the Leadpages Trademarks alongside with or in conjunction with the following terms: “percent (%) off”, “sale”, “discount”, or “coupon”.
6.3 Affiliates may not use their Affiliate URL/link or any domains and/or URLs that contain Leadpages Trademarks as the top-level display domain or URL in any advertisement. When engaging in paid search engine campaigns, Affiliates must use their own domain and/or URL in their ads.
Forbidden Display URL Example: www.leadpages.com
Approved Display URL Example: http://www.yourdomain.com/leadpages
6.4 Leadpages Trademarks may not be displayed in the headline or body of any advertisement being promoted by the Affiliate.
6.5 The Leadpages Trademarks cannot be used as a part of an Affiliate’s website domain name, blog, social media accounts, YouTube channel, Twitter username or any URL associated with the Affiliate’s Program account.
6.6 Affiliates engaging in paid search marketing campaigns agree to adhere to the following terms and requirements:
(i) Leadpages does not allow any trademark bidding on any search engine or paid placement service or site, including but not limited to, Google, Yahoo, Bing!, Ask and other similar services. Affiliates may not bid on any Leadpages Trademarks.
(ii) In order to avoid potential violation of this policy, it is recommended that you forward all ad text and proposed keywords/phrases you wish to bid on to your Affiliate Manager for approval or suggested edits.
7. Cookie-Stuffing Policy
“Cookie-Stuffing”, forced clicks, or similar activity is not permitted. “Cookie stuffing” is an unlawful strategy of generating affiliate sales. (e.g., Use of cookie stuffing to cause tracking systems to conclude that a user has clicked through a qualifying affiliate link – and to pay commissions accordingly- even if the user has not actually clicked through any such link or performed any action related to the Offer(s)).
8. Adware & Toolbar Policy
Affiliates are prohibited from transmitting any “interstitials,” “ParasitewareTM,” “Parasitic Marketing,” “Shopping Assistance Application,” “Toolbar Installations and/or Add-Ons,” “Shopping Wallets” or “deceptive pop-ups and/or pop-unders” to Users from the time the User clicks on a qualifying link to the Program Site until the time the customer has exited the Program Site (ie. no page from the Program Site or any Leadpages content or branding is visible on the end-user’s screen). The terms “ParasitewareTM” and “Parasitic Marketing” shall mean an application that (a) through accidental or direct intent causes the overwriting of Affiliate and non-Affiliate tracking cookies through any other means than a User initiated click on a qualifying link on a web page or email; (b) intercepts searches to redirect traffic through installed software, thereby causing, pop ups, commission tracking cookies to be put in place or other commission tracking cookies to be overwritten where a User would under normal circumstances have arrived at the same destination through the results given by the search (search engines being, but not limited to, Google, MSN, Yahoo and similar search or directory engines); (c) set commission tracking cookies through loading of the Program Site in IFrames, hidden links and automatic pop ups that open the Program Site; (d) targets text on web sites, other than those web sites 100% owned by the application owner, for the purpose of contextual marketing; (e) removes, replaces or blocks the visibility of affiliate banners with any other banners, other than those that are on web sites 100% owned by the owner of the application.
9. No Predatory Advertising Policy
All Affiliates participating in the Program agree to refrain from any type of predatory advertising practices, or other practices which violate any applicable law including advertising and consumer protection law, which shall include, but not be limited to, dynamically replacing the affiliate ID of one affiliate with that of another with the effect of "stealing" the commission away from the affiliate that earned it, whether intentional or not. Affiliates may not adjust any of the supplied Affiliate URLs to reset cookies or bypass other safeguards in the system and Program.
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