Whisker & Fang Branding Guidelines
About Our Brand
Whisker & Fang creates handcrafted pet memorial frames and keepsakes designed to honor the life and love shared with a beloved pet. Our products are made in the USA and created with deep empathy for grieving pet parents. We are a small, family-owned business dedicated to supporting pet families through every stage of their journey.
Brand Voice & Tone
Our tone should always be:
Compassionate and supportive
Warm and respectful
Genuine and heartfelt
Never salesy or pushy
Sensitive when speaking about pet loss
Please avoid language that feels overly promotional when discussing memorial products. We are here to support, not pressure.
Messaging Guidelines
When referencing Whisker & Fang, please highlight:
Handcrafted in the USA
Designed to hold a pet’s collar and photo
Meaningful, lasting tribute
Created by pet parents, for pet parents
A portion of proceeds supports pet-related causes
Avoid implying:
Custom engraving unless specified
That frames come with collars or photos included
That products are personalized unless clearly stated
Visual Guidelines
Use high-quality, well-lit images.
Do not alter product colors or proportions.
Do not place logos over product images.
Maintain a clean, minimal aesthetic that reflects warmth and quality.
If you need product images, lifestyle photos, or logos, please contact us for approved assets.
Paid Ads & Trademark Usage
Affiliates may not bid on branded keywords including “Whisker & Fang,” “Whisker and Fang,” or close variations in paid search.
Do not create ads that appear to be directly from Whisker & Fang.
Do not use our trademarked brand name in domain names or social handles.
Discount Codes
Only approved affiliate codes may be used. Please do not advertise unapproved discounts.
Questions
If you’re unsure about messaging, imagery, or positioning, please reach out. We are happy to collaborate to ensure your content aligns with our brand values.
