| Brand Hashtags #ShirtSpace #ShirtAlert #BlankApparel | Brand Emojis ⚡ 📦 🇺🇸 👕 |
FormatThis section governs the editorial rules and standards we adhere to so our media maintains consistency. This includes formatting, grammar and more.
Brand TerminologyThere are approved words and terminology for describing the ShirtSpace brand. For example, the word “cheap” or “affordable” is appropriate, depending on the context. If it is clear, the adjective “cheap” is related to pricing. We want customers to know we sell “high-quality” products, so don’t leave the definition of cheap up to interpretation.
This type of language is appropriate for use in videos, blog posts, advertisements, and other marketing materials.
Our name, when written, should have both S’s capitalized. It may also be represented in all caps. ShirtSpace should not include the “.com” unless expressly directing the audience to our website, in which case it may be left all lowercase. In addition, when ShirtSpace is used in employee email addresses, it should be lowercase.
| Preferred ✅ Cheap prices and great quality! ✅ ShirtSpace is excited to announce… ✅ Visit us at shirtspace.com... ✅ Visit us at ShirtSpace.com… ✅ Email us at marketing@shirtspace.com | Avoid ❌ These t-shirts are super cheap. ❌ Shirtspace is excited to announce…
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HeadlinesWe use title cases or all capital letters for titles, headlines, headings (H1) and subheadings (h2). Titles, such as in blog posts and press releases, call for the capitalization of the first letter of each word, with the exception of articles and short prepositions. All subsequent subheadings should be set to H2 styling and then scaled down to H3, H4, and H5, as your nested hierarchy demands.
| Preferred ✅ This Is the Correct Formatting of a Headline ✅ ALL CAPS IS APPROPRIATE | Avoid ❌ This Is Not The Correct Way To Format A Headline ❌ This is also incorrect formatting for a headline |
Emphasis & Lists Italicize the titles of books, television shows, movies, songs, speeches and works of art. We offset ideas – like this one – with a single dash (Parenthetical asides are okay, too). We use bullets or numbers for listing information, depending on the content; Only the first word of each line item should be capitalized; No period is required at the end of the sentence.
Numerals, Dates & MeasurementsIn general, spell out one through nine. Use figures for 10 or above and whenever preceding a unit of measure or referring to ages of people, animals, events or things, statistical and sequential forms.
| Preferred ✅ The Yankees finished second. ✅ He had nine months to go. ✅ 21st century. ✅ Fifth century. ✅ 20th Century Fox. ✅ He is 5 feet 6 inches tall. ✅ The rug is 9 feet by 12 feet ✅ He was my No. 1 choice. | Avoid ❌ The Yankees finished 2nd. ❌ He had 9 months to go. ❌ Twenty-first century. ❌ Fifth Century. ❌ 20th century fox. ❌ He is five feet and six inches tall. ❌ The rug is nine feet by twelve feet. ❌ He was my #1 choice. |
SizesThere are several ways that are appropriate to write apparel sizes. Typically abbreviate the sizes as such: XS, S, M, L, XL, 2XL, 3XL and etc. It is also acceptable to type out the word for sizes with the exception of multiple 2XL, 3XL and 4XL.
| Preferred ✅ ShirtSpace sells all kinds of shirts available in sizes S - XL. ✅ I bought a small, but this shirt is available in sizes small through large.
✅ This shirt is available in sizes up to 3XL.
✅ This shirt is available in sizes S through XL.
| Avoid ❌ Available in sizes up to extra, extra, extra-large. |
Oxford CommaCommas in a series are for clarity and the prevention of ambiguities. In a simple series, a comma before the last item isn’t essential for clarity, so AP Style doesn’t use a comma in that instance. Exceptions can be made for long and complicated lists where the Oxford comma may be appropriate.
| Preferred ✅ I like apples, oranges and grapes. | Avoid ❌ I like apples, oranges, and grapes. |
HyphensThere are approved words and terms that are appropriate for using hyphens. Note that Google Analytics ignores the hyphen in “t-shirts;” therefore, it is acceptable to write it without the hyphen. However, we do not capitalize any part of the word unless in a title or at the beginning of a sentence with the word.
| Preferred ✅ ShirtSpace sells great t-shirts! ✅ I love my t-shirts from ShirtSpace! ✅ Zip-up. ✅ US-Based
✅ Available in sizes XS-XL. ✅ Tie-dye. ✅ Tear-away label. | Avoid ❌ ShirtSpace sells great T-Shirts! ❌ I love my TShirts from Shirtspace! ❌ Zipup. ❌ US Based ❌ Available in sizes XS XL ❌ Tie dye should always have a hyphen. ❌ Tearaway label. |
Additional Terminology| Preferred ✅ Do not capitalize the “o” in online. ✅ Do not capitalize the “i” in internet. ✅ Do not capitalize the “w” in web. ✅ Do not capitalize the “c” in cloud. ✅ Do not capitalize the “c” in cellphone. ✅ Do not capitalize the “e” in ebook. ✅ Do not capitalize the “c” in ecommerce. ✅ Do not add spaces in “Bella+Canvas.” ✅ Port & Company does have spaces. ✅ The world Veterans should be capitalized. ✅ Include a space with fabric weights “5.3 oz.” ✅ Do not use a hyphen in “preshrunk” ✅ Label. ✅ Easysize - in reference to the company. ✅ Screen printing should be two words. ✅ Athleticwear should be one word. ✅ Ringspun does not have a hyphen or space. ✅ Sitewide is one word. ✅ Thanksgiving is one word. | Avoid ❌ Do not capitalize Online. ❌ Do not capitalize Internet. ❌ Do not capitalize Web. ❌ Do not capitalize not Cloud or The Cloud. ❌ Cell phone is never two words. ❌ Not eBook or e-book. ❌ Not eCommerce or e-commerce. ❌ Bella + Canvas should not have spaces. ❌ Port&Company should have spaces. ❌ The world veterans should be capitalized.
❌ I love a 5.3oz t-shirt. ❌ This shirt is pre-shrunk and ready to wear! ❌ Use the word “label” over tag. ❌ Easy size - in reference to the company. ❌ Do not make screenprinting one word. ❌ Athletic wear is one word. ❌ Ring spun doesn’t use a hyphen or a space. ❌ Site wide is not two words. ❌ Thanks giving should be one word. |
