Runway Catalog – Branding Guidelines1. Brand Overview
Runway Catalog is a Canada-based luxury fashion retailer specializing in authentic, new, and carefully curated designer apparel, footwear, and accessories. We focus on slow fashion by offering timeless, high-quality pieces at up to 80% off retail prices.
Our mission: To make luxury fashion more accessible while preserving its exclusivity.
Our values: Authenticity, Curation, Timeless Style, Accessibility, and Trust.
2. Logo Usage
Always use the official Runway Catalog logo files (provided separately).
Maintain clear space around the logo equal to the height of the “R” in Runway.
Do not stretch, recolor, distort, or place the logo on visually busy backgrounds.
Preferred formats: PNG (digital), EPS or SVG (print).
Variations:
Primary Logo: Black text on white background.
Secondary Logo: White text on black background (for dark backgrounds).
Icon Mark (if available): RC monogram for small-scale use.
3. Color Palette
Our brand colors reflect sophistication, timeless elegance, and modern luxury.
Runway Black – HEX #000000 | RGB (0,0,0)
Catalog White – HEX #FFFFFF | RGB (255,255,255)
Luxury Beige – HEX #E6E1DC | RGB (230,225,220)
Accents (optional for highlights): Gold (#C5A46D) or Silver (#C0C0C0)
Usage:
Black and white dominate for a clean, luxury-first identity.
Beige is used as a neutral backdrop.
Metallics (gold/silver) sparingly for highlights, promotions, or special campaigns.
4. Typography
Our fonts balance modern minimalism with timeless style.
Headings / Logo: Didot (serif, high fashion aesthetic)
Body Text: Helvetica Neue or Montserrat (clean, sans serif for readability)
Digital Use: Web-safe alternatives include Georgia (serif) and Arial (sans serif).
5. Photography & Visual Style
Runway Catalog visuals should embody editorial luxury with minimal clutter.
Style: High contrast, clean lines, muted tones with a focus on product details.
Backgrounds: Neutral (white, beige, black) or simple architectural settings.
Mood: Chic, timeless, aspirational yet approachable.
Composition: Focus on the product as the hero. Lifestyle shots should feel effortless, like magazine editorials.
6. Tone of Voice
Our communication reflects elegance, trust, and approachability.
Do: Inspire, educate, and highlight timeless value.
Don’t: Use slang, over-hype, or pushy sales language.
7. Affiliate & Partner Guidelines
When promoting Runway Catalog:
Always use official assets (logos, banners, creatives provided).
Maintain the luxury aesthetic—no cluttered or coupon-heavy environments.
Do not alter logos, fonts, or brand colors.
Do not position Runway Catalog as a “discount-only” retailer—we focus on affordable luxury and timeless pieces.
8. Social Media Guidelines
Hashtags: #RunwayCatalog #AffordableLuxury #TimelessStyle #DesignerDeals
Tone: Editorial, polished, and fashion-forward.
Image style: Consistent with photography guidelines (minimalist, luxury-first).
9. Contact
Please reach out to us for brand assets, questions, or approvals.
🌐 runwaycatalog.com
This document ensures that every Runway Catalog representation—whether on affiliate websites, social media, or campaigns—remains consistent, polished, and aligned with our luxury positioning.
