Branding Guidelines – The Personal Barber
To maintain the integrity and consistency of The Personal Barber brand, affiliates must adhere to the following guidelines when promoting our products:
Brand Name Usage
Always refer to the brand as “The Personal Barber”.
Do not abbreviate (e.g. “TPB”) or alter the name in any way.
Do not use the brand name in paid search ads, ad copy, display URLs, or domain names without written approval.
Logo and Imagery
Only use official logos, product images, and creatives provided in the AWIN interface or by The Personal Barber team.
Do not alter, crop, recolour, or overlay text/logos on our imagery.
Ensure all visuals align with our clean, premium, and sustainable brand aesthetic.
Tone and Messaging
Our tone is modern, confident, and refined, reflecting the craftsmanship and heritage of traditional wet shaving.
Highlight our key values where appropriate: handmade in the UK, sustainable and plastic-free razors, and artisanal shaving soaps and creams.
Avoid misleading claims, discounts not approved by us, or references to competitor brands.
Promotions and Pricing
Affiliates must not promote unapproved discount codes or alter pricing.
All promotional activity must be pre-agreed in writing.
Content Standards
No adult, violent, political, or otherwise inappropriate content alongside our brand.
Affiliates should aim to provide authentic, informative content (reviews, tutorials, or features that educate about traditional shaving).
Non-compliance with these guidelines may result in suspension or removal from the programme.
