Brand Overview
Hail M Cocktails makes craft cocktails simple, anywhere. Our cocktail tea bags are TSA-compliant, single-serve infusions made with whole fruits and botanicals (no additives or chemicals, no syrups, no mess). Designed for travel, gifting, and easy entertaining, Hail M is small-batch, woman-owned, and built for people who believe life’s too short for bad drinks.
Hail M Cocktail Infusions do not contain any alcohol. We transform classic cocktail recipes into a modern, portable format — making every drink as beautiful as it is delicious. Just add your favorite spirit (and ice).
Hero Product
Voice & Tone
- Playful + cheeky with a wink (“Sip Happens”). (“Just Add”)
- Confident + credible mixology background (bartender-quality flavor).
- Gift-forward + lifestyle-driven (travel, holidays, female lifestyle, cocktail culture).
- Avoid being overly technical, clinical, or too “boozy.”
Key Messaging
- TSA-compliant, leak-free, and perfect for travel.
- Single-serve cocktail tea bags — no shaker or bar tools required.
- Real fruit + botanicals you can see.
- No additives or chemical processing.
- Unique, beautiful gift idea under $25.
- Woman-owned, small-batch, handcrafted.
- Delicious flavor collections inspired by classic cocktail recipes, including:
- Bright Citrus twists for Vodka Soda & Gin & Tonic
- Floral Lavender for summer sipping
- Grapefruit Hibiscus for bold, colorful Palomas & spritzes
- Elderflower for light, aromatic cocktails
- Old Fashioned, Gin & Tonic, Vodka Soda, Moscow Mule, and Mocktails are all top-sellers.
Words & Phrases to Use
✅ Cocktail tea bag
✅ Travel-ready cocktails
✅ Instant cocktail upgrade
✅ Just Add…. (insert favorite spirit)
✅ Beautiful and delicious cocktails made easy
✅ Real fruit & botanicals
✅ Gifting made easy
✅ Inspired by classic cocktail recipes
Words & Phrases to Avoid
❌ “Elevate” (overused, off-brand)
❌ “Sachet” or “steep” (we prefer “drop, swirl, sip” or “infuse”)
❌ “Powdered” or “lab-made” (our ingredients are whole + visible)
❌ “DIY kit” (implies complexity, we’re the opposite)
Visual Assets & Usage
- Use official product photography (pack shots + lifestyle images provided via AWIN).
- Highlight whole fruit & botanicals visible inside the bag.
- Travel/lifestyle context works best: airplanes, hotels, outdoors, gifting moments.
- Show cocktails as beautiful, delicious, and classic — whether in a rocks glass, highball, or coupe.
- No altered logos or low-res imagery.
Target Audiences
- Female lifestyle & gifting shoppers (fashion, beauty, holiday guides)
- Cocktail enthusiasts & at-home bartenders
- Travelers & frequent flyers
- Food & drink lifestyle readers
- Wedding & corporate gifting audiences
Promotions
- Base offer: 15% commission per sale.
- Consumer offer: 15% off first order (official affiliate-approved)
- Seasonal promotions (Q4 holidays, Valentine’s Day, Father’s Day, etc.) provided through AWIN.
- Only use coupon codes supplied in the AWIN dashboard.
Hail M Cocktails – Flavor Cheat Sheet
Old Fashioned Collection
- Classic Old Fashioned – Bourbon-ready blend with a handcrafted bitters, demerara sugar cube, orange peel and a cherry.
- Flavor Notes: Rich, smooth, slightly sweet with a citrus kick.
Gin & Tonic Collection
- Blueberry Lemon – Bright citrus layered with sweet-tart blueberry.
- Grapefruit – Crisp, zesty, refreshing.
- Grapefruit Hibiscus – Bold pink citrus with floral hibiscus.
- Lemon Lavender – Classic lemon softened with delicate lavender.
- Lime Thyme – Herbaceous twist on a gin staple.
Vodka Soda Collection
- Blueberry Lemon – Lively, fruity, and refreshing.
- Grapefruit Elderflower – Zesty grapefruit balanced with floral elderflower.
- Grapefruit Hibiscus – Tangy citrus meets vibrant hibiscus.
- Lemon Basil – Zingy lemon with savory basil.
- Lemon Lavender – Citrusy and softly floral.
Moscow Mule Collection
- Classic Mule – Spicy ginger, refreshing mint and a lime kick.
Mocktails Collection
- Blueberry Lemon – Juicy, fruity refreshment.
- Strawberry Peach – Sweet, summery, and lightly floral.
- Grapefruit Hibiscus – Tart grapefruit with bold hibiscus.
All collections are single-serve cocktail tea bags — TSA-friendly, travel-ready, and made with whole fruits and botanicals and do not contain alcohol.
FTC & Disclosure
Affiliates must follow FTC guidelines:
- Clear disclosure (“We may earn a commission from purchases through this link”).
- Sponsored content must remain authentic to the Hail M voice.
Contact & Support
- Affiliate management: through AWIN messaging.
- For creative requests, exclusive codes, or placement discussions, please reach out directly via your AWIN dashboard.
