1. Core Brand Identity
Authorized Authority: Publishers must identify Pro Soccer as an authorized retailer for elite brands including Nike, adidas, PUMA, New Balance, and Mizuno.
The Legacy Factor: We encourage partners to highlight our 35+ year history as a family-owned specialty retailer in Pasadena, CA, to build consumer trust.
Authenticity Guarantee: We sell only 100% authentic, licensed gear. Promoting counterfeit, "fake," or "unlicensed replica" goods alongside our links is strictly prohibited and grounds for immediate termination.
2. Content & Review Standards (E-E-A-T)
First-Person Expertise: All reviews must be written in the first person (e.g., "I tested the stability of the Nike Mercurial on 4G turf") to showcase real-world experience.
Technical Accuracy: Publishers should use the specific technical distinctions found in our Pro Soccer Guides when discussing gear:
Pitch Surfaces: Clearly distinguish between FG, AG, and TF stud patterns.
Jersey Tiers: Accurately explain the material and fit differences between Authentic (Player) and Replica (Fan) jerseys.
Equipment Specs: Use official sizing charts for kids’ cleats and soccer balls (Sizes 1–5).
3. Creative Asset Usage
Authorized Imagery: Only use high-fidelity product imagery provided in the AWIN Creative Folder or canonical images from our website.
Exclusive Assets: Partners are encouraged to use Pro Soccer’s exclusive in-house lifestyle photography and in-store footage to differentiate their content from generic retailers.
No Modifications: Do not alter, stretch, or recolor brand logos or product photography.
4. Social Media & Compliance
Transparency: All social media promotions (Instagram, TikTok, YouTube) must include clear affiliate disclosures (e.g., #ad or #ProSoccerPartner).
Vanity Codes: Influencers utilizing custom vanity codes must ensure the code is clearly visible and correctly attributed to their AWIN profile for proper coupon tracking.
World Cup 2026: All tournament-related content must use official terminology and respect trademark guidelines while promoting our World Cup 2026 Hub collections.
