MyDietDoc

1. Brand Overview

MyDietDoc is a doctor-guided telehealth platform that delivers medically supervised weight loss, anti-aging, and wellness programs. We provide personalized treatment plans and coordinate prescriptions through trusted U.S. pharmacies, delivering care directly to patients’ doors.

2. Brand Voice

2.1 Tone

• Professional
• Trustworthy
• Supportive

2.2 Messaging Style

• Clear and informative
• Compassionate and encouraging
• Avoid sensationalism, hype, or exaggerated claims

2.3 Approved Keywords

• Weight loss program
• Doctor-guided wellness
• Metabolic Reset
• Prescription-based therapies
• Personalized treatment plans

2.4 Prohibited Keywords

• Miracle results
• Fast weight loss
• Fat-burning pills
• Diet pills
• Unverified health claims

3. Visual Guidelines

3.1 Logo Use

• Use only official logo assets provided by MyDietDoc
• Maintain appropriate clear space around the logo
• Do not stretch, recolor, or alter the logo in any way

3.2 Colors

• Primary brand color: Eggplant Purple (#653E65)
• Supporting colors may include neutral and complementary shades to reinforce a professional and calming look

3.3 Typography

• Use clean, modern sans-serif fonts
• Recommended fonts: Montserrat, Open Sans, or similar styles

4. Image Guidelines

• Use high-quality, diverse, and inclusive imagery
• Feature real people engaged in wellness journeys or virtual care scenarios
• Avoid before-and-after photos or any imagery that implies body shaming
• Focus on visuals that reflect empathy, professionalism, and patient empowerment

5. Compliance Notes

• All marketing content must comply with healthcare advertising regulations
• Do not make guaranteed medical claims or promote unverified results
• Paid advertising and PPC campaigns must be reviewed for compliance
• Do not directly link to specific medications without prior approval

6. Call to Action (CTA) Examples

• Start Your Doctor-Guided Weight Loss Journey
• Join the Metabolic Reset Program Today
• Personalized Treatments Delivered to Your Door

7. Approval Requirement

• All marketing materials, creatives, and campaign content must be submitted to MyDietDoc for review and approval before use