Mitra9 Approved Messaging & Strategy
1. Core Messaging Framework
Category Positioning
● Functional, non-alcoholic ‘social beverage’ inspired by culture and designed for modern lifestyles.
● Positioned alongside adaptogens and better-for-you beverages, distinct from energy drinks or alcohol replacements.
● In this context, kratom is a culturally ]-rooted botanical containing mitragynine, a natural plant compound alkaloid opposed to synthetic or concentrated derivatives.
Brand Differentiators
● Highlights: Products are formulated with naturally-occurring mitragynine.
● Ahead of Regulation: Internal compliance standards that lead the industry.
● Transparency & Testing: Every batch is traceable, tested, and compliant.
● Leadership in Category: Setting the standard for what responsible kratom beverages should look like.
Tone Guidance
● Consumer-facing: Social, fun, “better-for-you beverage” tone.
● Media-facing: Credible, educational, leadership-driven (no hype, no defensive posturing).
2. Formulation & Process
How Mitra9 Formulates Differently
● Science-Driven Development: Every product begins as a research-based formulation, not guesswork or “trend chasing.” Bench testing, stability testing (accelerated + long-term), and sensory evaluation are all completed before anything reaches consumers.
● Quality Ingredients: At Mitra9, we partner only with suppliers who provide standardized kratom extracts that meet our quality expectations. We do not use raw leaf or unverified materials. This sourcing approach helps support consistency in alkaloid content and reduces the variability that can occur in raw plant material. ● Balance, Not Extremes: Our formulations are carefully calibrated to consistently give you reliable experiences, We reject the "mega-dose" trend of 150-200mg MIT servings
