Branding Guidelines
Our brand reflects a commitment to thoughtful design, sustainability, and storytelling. To maintain a consistent experience for our customers, affiliates and partners must adhere to the following branding standards:
1. Visual Presentation
Aesthetic Alignment: Your content should reflect a clean, design-forward presentation consistent with our visual identity — minimal, modern, and image-led.
Photography & Imagery: Use only official product imagery or photography you’ve personally created in natural, editorial contexts. Avoid overlays, cluttered backgrounds, or discount banners.
Logos & Assets: Use brand logos, typography, and visual elements exactly as provided in our media kit. Do not distort, recolor, or modify logos or product photography.
2. Messaging & Tone
Language: Communications should reflect the brand’s values — elevated, confident, and creative. Avoid slang, sensational claims, or language that positions the products as cheap, fast, or gimmicky.
Narrative Focus: Focus storytelling on design, craftsmanship, sustainability, and experience. Avoid purely transactional framing (“buy now,” “lowest price,” etc.).
Product Representation: Describe features and benefits accurately. Do not add, remove, or alter any product claims.
3. Channel Conduct
Ad Copy & SEO: Affiliates may not bid on, target, or use brand or product names (including misspellings or variants) in paid search, SEO metadata, or social handles.
Coupons & Promotions: Do not list, share, or publish any discount codes, even if publicly visible elsewhere, without explicit written permission.
Social Media: When posting, tag official accounts where applicable and maintain an authentic, editorial tone. Do not use hashtags or tags that could associate the brand with low-quality or irrelevant content.
4. Content Integrity
Authenticity: All content must be original and created by you. AI-generated or stock-heavy content must be clearly labeled and approved.
Disclosure: Comply with FTC disclosure requirements (“I may earn a commission…”) wherever affiliate links appear.
Approval Rights: We reserve the right to request edits or removal of any content that misrepresents, dilutes, or conflicts with brand values.
5. Partnership Standards
We actively seek collaborations with creators and publishers who:
Maintain strong editorial judgment and a genuine connection to their audience.
Create work centered on design, sustainability, and culture.
Approach partnerships with long-term alignment, not one-off promotions.
