Brand Identity: Affiliates must maintain the integrity of BRITISH CANNABIS' brand identity. Use of the BRITISH CANNABIS logo, colour scheme, and other brand elements must be consistent with the brand’s official style guide.
Logo Usage: The BRITISH CANNABIS (or associated brand logos) logo should be clearly visible and unaltered in all affiliate promotions. A minimum clear space must be maintained around the logo, and it should not be modified without express permission.
Typography: Affiliates should use the designated typefaces as specified by BRITISH CANNABIS to ensure brand consistency across all platforms.
Imagery: Any imagery associated with BRITISH CANNABIS’ products must be used in a manner that is respectful and aligns with the company’s values. Product images provided by BRITISH CANNABIS should be used without alteration.
Messaging: All promotional content must reflect BRITISH CANNABIS’ brand voice and messaging pillars. Affiliates should avoid making any claims about BRITISH CANNABIS’ products that are not substantiated by the company.
Approval: All branded materials created by affiliates for promotion must be submitted to BRITISH CANNABIS for approval prior to use.
Intellectual Property: Affiliates must respect BRITISH CANNABIS' intellectual property rights and may not use any branded material for purposes outside the scope of the affiliate program.
Compliance: Affiliates must comply with all applicable laws and regulations regarding trademark and copyright when using BRITISH CANNABIS' branding.
Misuse: Any misuse of the branding or failure to adhere to these guidelines may result in termination of the affiliate agreement.
