BOND Brand Guidelines
Primary Brand Color (Pantone PMS):
- PMS 12-2908 TCX — Mauve Chalk (main purple)
Supporting Palette:
- PMS 13-4302 TCX — Skywriting (soft blue)
- PMS 15-6315 TCX — Smoke Green
- PMS 12-6205 TCX — Milky Green
- PMS 13-1310 TCX — Blushing Bride (soft pink)
- PMS 11-0616 TCX — Pastel Yellow
- PMS 11-0607 TCX — Sugar Swizzle
- PMS 11-0608 TCX — Coconut Milk (off-white)
- PMS 11-0105 TCX — Neutral White
Look & Feel:
- Soft, muted, elevated tones — no harsh or neon colors
- Natural lighting (golden hour, warm, soft shadows)
- Minimal, clean backdrops (white, wood, stone, muted textures)
- Props: glassware > plastic; neutral dinnerware; clutter-free
Style:
- Lifestyle-driven, approachable yet elevated wellness
- Fonts: Collier (titles), Degular & Collier (body/overlays)
- Aesthetic: “Soft but powerful” — modern, clinical, and feminine
