Branding Guidelines for RYOT®
Brand Name Usage
Always written in all caps as RYOT® (with the ® symbol).
The ® mark must appear and be no larger than the font size used.
Logo Usage
Only approved logos may be used.
Do not alter, stretch, or remove elements from the RYOT® logo.
The graphic accent in the “R” must never be broken apart.
Logos may only be used in corporate colors (True Black / True White, or approved CMYK versions).
Preferred usage: on a white background using the 2-color or 4-color logo variations.
Contact us if you need approved logo files.
Fonts
Preferred font: Futura PT Book (for slogans or social assets when custom creative is requested).
Slogan
Official brand slogan: FOR SMOKERS BY SMOKERS®
Use exactly as written, with ® included.
Do Not:
Recreate or modify logos.
Use the brand name in unauthorized formats (e.g., lowercase, without ®).
Invent new taglines or visual variations.
Promote unapproved partnerships or collaborations.
