PPC advertising is allowed only on generic, non-trademarked keywords.
Not allowed:
- Bidding on “Practical Preppers,” “Engineer775,” our domain (practicalpreppers.com), or misspellings.
- Bidding on brand + coupon/promo/discount/sale terms.
- TM+ bidding (brand name + another keyword).
- Displaying our brand in ad titles, descriptions, display URLs, or extensions.
- Direct linking from ads to our site.
- Using Shopping Ads/PLAs with brand keywords.
Required:
- Brand terms and variations must be added to your negative keyword list before campaigns go live.
Shopping Ads (PLAs):
- Allowed only for generic, non-trademarked keywords.
- No brand, misspellings, TM+, or coupon/discount terms.
- CSS (Comparison Shopping Service) activity requires written pre-approval.
Search Engines:
- Google, Bing, Yahoo, and others allowed for generic keywords only. All TM/TM+ blocked per policy.
