| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Must accurately represent offers; no misleading incentives |
| Content | | | Bblogs, influencers, lifestyle, wellness, fragrance reviewers |
| Coupon Code | | | Only pre-approved codes may be promoted; no unauthorized or expired codes |
| E-mail | | | Must be compliant with CAN-SPAM and pre-approved if brand name used in subject line |
| Loyalty | | | Allowed with accurate offer representation |
| Search | | | Brand bidding not allowed; must follow PPC policy |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | No promotion on sites with adult, violent, or discriminatory content. No spyware, misleading claims, or unauthorized codes. All traffic sources must comply with brand guidelines or risk removal and commission reversal. |
