| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Attribution is based on backend conversion path data. |
| PPC Brand | | | Brand term sales are deduplicated against other channels. |
| PPC Generic | | | Generic PPC sales are deduplicated as well. |
| E-mail Advertising | | | Email-driven sales deduplicated where overlaps occur. |
| Display Advertising | | | Display channel overlaps are deduplicated. |
| Direct Partnerships | | | All direct deals subject to deduplication. |
| Price Comparison | | | Deduplication applies to price comparison traffic. |
| In House Publisher program | | | Internal partners included in deduplication logic. |
| Other Affiliate Networks | | | Orders tracked in other networks are deduplicated here. |
