🔥 Thaan Affiliate Branding Guidelines1. Brand Essence
Thaan is a modern live fire cooking company rooted in tradition, innovation, and sustainability. Our mission is to make live fire cooking accessible, beautiful, and interactive — for professional chefs, home entertainers, and outdoor adventurers.
Tone of voice:
Confident & knowledgeable (chef-approved authority)
Warm & communal (live fire is about connection)
Sensory & evocative (flavor, fire, togetherness)
Modern & design-forward (premium, minimal, thoughtful)
2. Logo Usage
Wordmark Minimum Size: 0.25" or 18px
Brandmark Minimum Size: 0.375" or 27px
Always maintain clear space around the logo.
Approved uses: black, white, or brand colors.
Do Not: stretch, crop, recolor, add shadows, or place on low-contrast backgrounds.
3. Colors
Primary Palette (from Thaan Care Kit):
Orange – Pantone 164 CP | HEX #E98C3D
Red – Pantone 185 CP | HEX #DC4E47
Yellow – Pantone 102 CP | HEX #F6ED02
Burgundy – Pantone 7629 CP | HEX #501712
Blue – Pantone 305 CP | HEX #7BC0E4
Usage Notes:
Orange and Red = fire, energy, passion.
Yellow = warmth, vibrancy.
Burgundy = richness, depth, premium feel.
Blue = accent for freshness and balance.
4. Typography
Use clean, modern, sans-serif typefaces for all affiliate materials.
Headlines should be bold and clear to emphasize authority.
Body copy should remain legible and neutral, avoiding decorative fonts.
Keep layouts minimal and design-forward.
5. Photography & Imagery
Lifestyle: Food being shared, communal dining, firelight warmth, authentic & unstaged moments.
Product: Minimal, clear shots on white or neutral backgrounds. Highlight craftsmanship and design.
Do Not Use: Overly stocky, cluttered, or low-light images.
6. Messaging
Tagline: Fueling the Future of Live Fire Cooking.
Key Themes to Emphasize:
Premium Quality: Professional-grade, durable, and beautiful.
Community: Cooking together, gathering around fire.
Innovation: Tradition meets modern design.
Flavor: Fire, sear, smokiness, and the taste of togetherness.
Do Not Claim:
Health or safety certifications unless officially provided.
Discounts or promotions not offered by Thaan.
7. Social & Digital Guidelines
Tag official handles: @thaancharcoal
Use hashtags: #ThaanGrill #LiveFireCooking
Affiliates must disclose partnerships per FTC guidelines.
Do not impersonate Thaan in domains or social handles.
8. Affiliate Do’s & Don’ts
âś… Do:
Use approved logos, product images, and banners.
Highlight premium, design-forward qualities.
Tell the story of community and fire.
❌ Don’t:
Alter logos, colors, or fonts.
Bid on “Thaan” brand terms in PPC.
Use misleading or clickbait promotions.
9. Asset Access
All official brand assets (logos, banners, product images) are provided in the Awin portal. For custom needs, contact:
📧 info@thaancharcoal.com
đź“ž 503-898-0553
