The Nourish London logo is unique and has been specifically designed and drawn to represent the brand. It should be used as shown either horizontal black on white or as a roundel white on black and should not be used with any other colours. The logo should never be altered. It should be consistent throughout all instore and brand communications. Using either the horizontal or roundel version, never adding new colours, patterns or stretching the logo. The logos should not be used smaller than 16mm wide. A colour palette has been put together to create a strong brand look and feel for all communications. The Primary brand colours consists of the two main brand colours black and white which should not be changed or altered. Black and white should be equal dominant colours on all brand communications. Teal is the CTA colour on our website and can be used in other marketing and promotional assets as the secondary colour. The use of grey, silver and green is also permitted to soften the black and white. We also use a duck egg blue for web and other promotional assets
