Mission Statement
Conscious Step inspires lasting social and environmental change with sustainable lifestyle products, so consumers can make an impact towards today’s most important causes.
Brand Logo
Our black logo is the primary and only brand logo for Conscious Step. It should never be altered in any way or set is a color that is not a part of the official brand palette. To maintain brand integrity, it is important to provide adequate “Clear Space” when applying the Conscious Step logo and/or any of the brand lockups. For all lockups, the margin of clear space is measured by the width of the “c”. The Conscious Step logo should never be sized smaller than 1 in width / 72 pixels on web.
The following examples represent unacceptable applications of the Conscious Step logo:
- 1. Rotate any element
2. Apply arbitrary color
3. Scale separate components - 4. Reposition components
5. Place logo in a bounding box - 6. Stretch/skew proportions
7. Outline or add a stroke
8. Add a drop shadow
9. Add a gradient
These rules are applied universally to all wordmarks within the brand.
Certifications
Due to strict rules and in light of consistency, certification partner logos should maintain their black & white integrity across all Conscious Step certifications. When pairing with the Conscious Step brand, introduce them amongst colored graphic elements and type. If an alternate version of a logo exist that is more suitable for a black & white version use if possible. GOTS Certification requires the center garment icon to be white. Check certifications website for any rules regarding this.
