1. Brand Overview
CordBrick LLC offers innovative, patented silicone and steel-weighted cord management and organization products, designed as versatile accessories (e.g., cable organizers, phone stands, fidget toys, desk accessories). Our products are mass-market, “Amazon’s Choice” items, ideal for stocking stuffers and tech-savvy consumers.
2. Brand Voice and Messaging
Tone: Friendly, approachable, and solution-focused. Highlight the practicality, versatility, and fun of CordBrick products.
Key Messages:
CordBrick prevents tangled cords and falling chargers, enhancing desk organization.
Products double as phone stands, fidget toys, or desk accessories, appealing to diverse audiences.
Perfect for gifting (e.g., stocking stuffers, promotional items with logo customization for orders of 500+ units).
Examples:
✅ “Keep your cords tidy with CordBrick, the ultimate cable organizer and phone stand!”
❌ Avoid unverified claims like “CordBrick is the world’s best organizer” or misleading statements.
Call-to-Action: Use clear CTAs like “Shop CordBrick Now,” “Get Organized Today,” or “Buy on Amazon/Shopify.”
3. Logo and Visual Guidelines
Logo Usage:
Use only approved CordBrick logos provided in the Awin affiliate portal or our Google Drive shared content folder (link provided in welcome pack).
The logo must feature “BRICK” in Industry Black font with a cord-styled “I” in a rounded rectangle, and “GLOW” (if applicable) in neon green above “BRICK” on a white or black background.
Do not alter, stretch, recolor, or modify the logo in any way.
Product Images:
Use high-quality images from our affiliate toolkit (e.g., product photos, lifestyle shots of CordBrick in use).
Do not use low-resolution images, unapproved visuals, or images from unauthorized sources.
Banner Ads:
Use approved banner sizes (e.g., 728x90, 300x250, 160x600) from our toolkit.
Ensure banners include the CordBrick logo, a product image, and a clear CTA linking to cordbrick.com or approved Amazon listings.
Colors:
Primary: Black (#000000), White (#FFFFFF), Neon Green (#00FF00, for GLOW CordBricks).
Secondary: Gray (#4A4A4A, for backgrounds or text).
Do not use unapproved colors that clash with our brand aesthetic.
4. PPC and Search Guidelines
Prohibited Actions:
Do not bid on “CordBrick,” its variations (e.g., “Cord Brick,” “CordBrick LLC”), or misspellings (e.g., “CordBrik,” “CordBrck”) in PPC campaigns.
Do not use “CordBrick” in display URLs, ad titles, or descriptions to avoid brand confusion.
Add “CordBrick” and variations to your negative keyword list.
Permitted Actions:
Bid on broad match terms like “CordBrick organizer” or “cable management” with approval.
Shopping ads linking to cordbrick.com or approved Amazon listings are allowed, tracked via Awin’s Tracking Code.
Approval for Brand Terms: Only publishers explicitly approved by CordBrick LLC may bid on brand-related terms. Request approval via Awin’s interface.
5. Content Guidelines
Product Descriptions:
Describe products accurately using details from our affiliate toolkit (e.g., “silicone and steel-weighted,” “prevents falling cords,” “phone stand functionality”).
Avoid exaggerations or claims not supported by CordBrick (e.g., “guaranteed to organize all cables”).
Promotional Channels:
Promote via blogs, social media, email, price comparison sites, or review sites.
Avoid adult content, gambling sites, or any platform misaligned with our family-friendly brand.
Promotional Codes: Use only approved codes provided via Awin. Unauthorized codes will result in declined commissions.
Links: Use Awin’s Tracking Code for all links to cordbrick.com or approved Amazon listings. Ensure links are functional and direct to the intended product page.
6. Compliance and Restrictions
Brand Representation:
Do not imply you are an official CordBrick representative or retailer unless explicitly authorized.
Do not create websites or social media accounts mimicking CordBrick’s official channels.
Prohibited Content:
No use of offensive, misleading, or illegal content in promotions.
No spamming or unsolicited emails violating CAN-SPAM or GDPR regulations.
Commission Declines:
Commissions will be declined for sales from unauthorized brand bidding, canceled orders, returned items, duplicate orders, out-of-stock items, or fraudulent transactions.
Violations of these guidelines may result in removal from the program.
7. Affiliate Support
Resources: Access banners, product images, text links, and videos via our Awin affiliate portal or Google Drive folder (linked in the welcome pack).
Contact: Reach our affiliate manager via Awin’s messaging system for approvals, assets, or questions.
Updates: Weekly newsletters via Awin’s News Manager will share new products, promotions, or tips.
8. Customization for Promotional Products
For affiliates promoting branded CordBrick opportunities (e.g., logo customization, minimum 500 units), use assets from promotionalbrick.com and highlight:
“Customizable CordBrick with your logo, perfect for corporate gifting.”
Link to promotionalbrick.com for inquiries, using Awin’s Tracking Code.
By following these guidelines, affiliates ensure consistent, high-quality promotion of CordBrick LLC products, driving sales while maintaining our brand’s integrity. Non-compliance may result in declined commissions or program termination.
