Publishers are prohibited from booking trademarked search terms such as 'Bader' or 'Bader.de' in the field of search engine marketing (e.g., Google AdWords or BingAds). This also applies to terms that are confusingly similar (e.g., misspellings) or in conjunction with other terms. The use of competitors' trademarks or names in advertisements is also not allowed. Trademarked search terms such as 'Bader' or 'Bader.de', even in conjunction with other words, may not be included in meta-tag information or in the title. Our brand names may also not be used in the URL string. Violation will result in program exclusion and possibly the cancellation of sales generated thereby.
