Brand Name: Brooks Avenue
Last Updated: August 25, 2025
1. Overview
These branding guidelines outline how affiliates may represent Brooks Avenue in promotional content, including websites, social media, paid search, and other channels. All affiliates must follow these rules to remain eligible for commission.
Violations may result in commissions being withheld and/or removal from the program.
2. Brand Assets
Approved Logos & Creatives
Only use approved logos and banners supplied in the AWIN platform or directly by our affiliate team.
Do not modify, distort, crop, recolor, or animate the logo in any way.
Logos may only be used in the context of promoting official Brooks Avenue offers or products.
Unauthorized Use
Do not create your own logo variations.
Do not use old or outdated branding elements.
Do not use the Brooks Avenue logo or assets in a way that suggests partnership, sponsorship, or endorsement beyond the affiliate relationship.
3. Brand Name Usage
You may use our brand name to truthfully describe our products or link to our official website under the following conditions:
Permitted:
“Brooks Avenue summer sale now live – shop with up to 30% off”
“Brooks Avenue | Official Affiliate Deals”
Not Permitted:
“Brooks Avenue Official Site” (unless authorized)
Misleading use of “Brooks Avenue” in ways that suggest affiliation beyond the affiliate program
4. Prohibited Messaging & Copy
Affiliates must not:
Use false or misleading claims (e.g., “50% off everything” unless such a promotion is live)
Create urgency using fake timers, low-stock warnings, or countdowns
Use language suggesting exclusivity unless you have a custom offer
5. Paid Search (PPC) Policy
To protect our brand and paid search integrity, we enforce the following rules:
| Activity | Allowed? |
|---|
| Bidding on brand name (e.g., “Brooks Avenue”) | ❌ No |
| Bidding on misspellings of brand name | ❌ No |
| Using brand name in display URL | ❌ No |
| Using brand name in ad title or description | ❌ No |
| Direct linking to our website via search ads | ❌ No |
| Adding our brand name to your negative keywords | ✅ Yes |
Only affiliates with explicit written approval may engage in paid search activity involving brand terms.
6. Shopping Ads & CSS
Affiliates may not place shopping ads (e.g., Google Shopping) that link directly to our website without written approval.
If approved for CSS (Comparison Shopping Services), you must use a separate publisher account for tracking purposes.
7. Content Placement
Affiliates must not place our brand content:
On sites containing adult, hateful, or illegal content
On browser extensions, toolbars, or popups (unless authorized)
In email campaigns without prior approval
8. Pre-Approval Requirements
You must obtain written approval for:
Any custom creatives using our brand assets
Paid social or influencer activity
Content that uses exclusive or early-access language
9. Legal and Trademark Notice
Brooks Avenue and its associated logos, slogans, and visual assets are registered trademarks. Unauthorized use or misrepresentation may result in legal action and removal from the affiliate program.
10. Questions or Approvals
For clarification or to request approval for custom activity, please contact:
Affiliate Program Manager: Catherine Campanaro
Email: catherine@shopbrooksavenue.com
AWIN Contact Messaging: Available via the AWIN dashboard
Final Note
By participating in the Brooks Avenue affiliate program, you agree to abide by these branding guidelines. We appreciate your partnership and look forward to a compliant, high-performing collaboration.
