AXA Assistance’s mission is to support our partners and look after our customers, anytime, anywhere and anticipate risks. Our brand positioning consist of our ability to leverage our unique customer experience, redefine assistance through our experience and commitment, and build on the great sense of empathy present within our teams to create innovative solutions.
Our values are core beliefs that drive our behavior and consist of Commitment, Empathy, Creative, Pride. Our brand markers include our unique logotype, the AXA switch which is our signature symbol, specific font and a visual system. AXA must always be written in all capitals and our logo is always displayed on white background. Our corporate colors are a shade of blue (html#103184) and red (html#FF1821). Our communication strategies include talking directly to its customers using the second person plural.