Power WearHouse Brand GuidelinesLogo Usage
Use the full logo on white or light backgrounds whenever possible.
Do not stretch, distort, or change colors of the logo.
Minimum clear space: the height of the “P” around all sides.
Variations: full-color logo, monochrome logo (black or white), icon-only logo.
Imagery & Photography
Show products in real-life, active use (fitness, wellness, rehab).
Use clean, bright, well-lit images.
Lifestyle shots should feel motivational, empowering, and inclusive.
Voice & Tone
Friendly, professional, and encouraging.
Focus on empowering customers and highlighting wellness, fitness, and recovery.
Keep messaging simple, clear, and positive.
Social Media Guidelines
Profile photos: use logo or product icon.
Posts should mix educational content, product highlights, and customer stories.
Use hashtags like #PowerWearHouse #Fitness #Wellness #Recovery #WeightedVest
Do’s and Don’ts
Do maintain consistent logo, colors, and fonts.
Do keep tone positive and encouraging.
Don’t stretch or recolor the logo.
Don’t misrepresent products or claims.
