Following the IAB Code of Conduct for Voucher Code usage, affiliates should use and monetise voucher codes only with Emma’s permission. Affiliates are not permitted to advertise any invalid voucher codes.
Emma is a financially regulated company so if you are looking to advertise any of our financial products (Investments & Savings - this is strictly Emma Invest and the Easy Access Pots we offer) - this needs sign-off from our team.
You are free to mention Emma as a budgeting app and cover all our unregulated services (account aggregation, net worth tracking, budgeting, subscription detection, payments and rent reporting) without sign-off.
Affiliates are NOT permitted to advertise incentives to perform specific actions - such as “earn £4 to start the Emma App trial”.
PPC | Affiliates are NOT permitted to:
- Bid on any brand terms, e.g. ‘Emma App’ or on the trademark Emma, Emma-app.com upon any search engine in the UK, Ireland & worldwide
- Bid or appear on our brand searches, misspellings, extended or hybrid brand searches or derivates of ‘Emma App’
- Operate domains containing trademarks or misspellings of the Emma App trademark
- Site frame the Emma App landing page
- Use Emma-app.com or any variations as display URL
- Send traffic directly through automatic redirects on a website page
- Perform Cookie Surfing, Cookie dropping, Spyware or Parasiteware practices or Forced clicks
- To avoid any broad match issues affiliates have to add Emma App & Emma as a negative broad match within their PPC campaigns.
- Terms are applicable on any ad platform.
Websites featuring the following content are prohibited:
- Adult content, gambling, or promotion of violence or inappropriate behaviour.
- Any content that does not align with our brand values.
- Sites that engage in spamming practices.
- Violations of Financial Conduct Authority (FCA) regulations.
Important - FCA Compliance (Savings and Investment products only)
Affiliates are only authorized to use the approved text and images provided by Emma on this site. Any modifications to the provided materials must be pre-approved by Emma. Affiliates using unapproved content to promote Emma will be removed from the program. Emma welcomes suggestions for amendments to approved assets, but no changes can be implemented without prior consent.
The promotion of Emma must comply with strict FCA guidelines. Therefore, affiliates must not:
- Publish content that is unclear, misleading, or lacks transparency.
- Endorse, recommend or encourage responses to financial promotions.
Emma prohibits marketing through email, SMS, social media, or any other channels unless explicitly approved in writing by Emma.
Affiliates found to be non-compliant will be immediately suspended, and any pending commissions will be declined.
