1. Overview
Affiliate Terms of Service contain the complete list of terms and conditions that will apply to Affiliate (“Publisher”, “Partner”) as soon as he becomes an Affiliate in carVertical Affiliate Program (the “Affiliate Program”). The purpose of the Affiliate Program is to allow Affiliates to earn Affiliate commissions from sales generated from their websites.
Affiliate indicates his acceptance of this Agreement and all of the terms and conditions contained or referenced in this Agreement by completing the carVertical Affiliate Program application/signup process.
2. Joining the Affiliate Program
2.1. The user’s participation in the program is solely for the purpose of legal carVertical product advertising and receiving a commission on sales generated by the referee (client).
2.2 Affiliate accounts with inaccurate, unlawful, harmful, threatening, defamatory, obscene, harassing, or racially, ethnically or otherwise objectionable information, are not approved. carVertical reserves the right to decline any application that does not meet the criteria.
2.3 Affiliates who have any current or past employment relations with the Provider are not allowed to join the Affiliate program.
2.4 carVertical shall be obligated to prohibit the placement of its advertisements on any online auction platforms, including but not limited to eBay and Amazon.
2.6 As a member of the carVertical Affiliate Program, Affiliate will be granted access to carVertical Affiliate program details, including carVertical promotional materials, such as affiliate links to web pages within the carvertical.com website and banner creatives. In order for us to accurately keep track of all guest visits from Affiliate source to carVertical, Affiliate must use the Affiliate link that carVertical provides for each banner, text link, or HTML code.
2.7 Affiliate Partner agrees not to disclose, advertise, publish, or otherwise promote the Business-to-Business (B2B) packages offered by carVertical through any medium or channel, including but not limited to websites, social media, email campaigns, or any other forms of marketing and communication.
3. Affiliate Account Suspension
3.1 carVertical reserves the right to suspend Affiliate’s account anytime based on violations of Terms of Service.
3.2 Affiliate account referring a large number of fraudulent orders will be suspended.
3.3 Affiliate account that is left inactive and have no commissions approved will be removed from the system. An inactive affiliate account is defined as any account that has no transactions posted for a period of 6 months, nor replies to the Provider’s inquiries for a period of 1 month. If one or the other of those conditions do not apply - the account will remain in an active state.
3.4 carVertical reserves the right to terminate Affiliate’s participation in the carVertical Affiliate Program immediately and without prior notice if Affiliate commits fraud in his use of the carVertical Affiliate Program or should the Affiliate abuse this program in any way. If such fraud or abuse is detected, carVertical shall not be liable to the Affiliate for any commissions for any fraudulent sales.
3.5 Any pending commissions owed to the Affiliate will not be paid if the Affiliate account is terminated due to unacceptable advertising or solicitation, listed in 2.3, 2.7, 4.1-4.12, 5.1-5.6, 6.1, 6.2, 7.1-7.3 sections.
3.6 Affiliate undertakes to act in such a manner, which would in no way degrade, demean or in any other way lower the image of carVertical. Any such action of the Service provider, which would result in loss of profits and/or sales for carVertical shall up-bring immediate financial consequences and Service provider shall be responsible for covering all damages incurred by carVertical.
3.6 carVertical reserves the right to monitor Affiliate Partner’s promotional activities to ensure compliance with this term. Affiliate Partner agrees to cooperate fully with any such monitoring and to provide any information or access reasonably requested by carVertical.
4. Linking and Advertising
4.1 Affiliates may use the links and graphics provided by carVertical only.
4.2 If carVertical determines that the Affiliate’s linking and advertising efforts can be identified as spam, it reserves the right to suspend the account immediately.
4.5 Affiliates are not allowed to use cookie stuffing techniques (setting cookies without the user clicking on the Affiliate link).
4.6 Affiliates may not use redirected pages and links to send a referee to the Provider’s website;
4.7 Domain forwarding is strictly prohibited – the domain cannot be used to forward the User directly to the Provider’s website through the affiliate link.
4.8 Affiliates are prohibited from initiating any software downloads that potentially enable diversions of commission from other Affiliates in the Provider’s program.
4.9 Affiliates sites may not have “Click for Deal / Coupon” or any variation when there are no coupons or deals available, and the click opens the carVertical site or sets a cookie. Affiliates with such text on their landing pages will be removed from the program immediately.
4.10 Any carVertical employee reserves the right, at any time, to review the Affiliate’s placement and either approve or disapprove the use of affiliate links and require changing the placement of links or ask to comply with the guidelines provided in Terms of Service or specific email with details.
4.11 Self-referring for affiliate accounts is strictly prohibited. This means that the Affiliate cannot refer himself by using his own affiliate link, and such activity will not receive a commission and may lead to the account’s suspension.
4.12 It is the Affiliate’s responsibility to ensure that his tracking code is working properly before sending the referees to the Provider’s website. The Provider is not responsible for any modification made to Affiliate links. Affiliate commissions are not paid for unrecorded sales due to incorrectly edited, masked, redirected or tampered Affiliate links.
4.13 Default cookie tracking is set for 90 days. The Provider does not guarantee the 90-day cookie validity period and does not take the responsibility for cleared users’ cookies or changed browser / device during the purchase by the end-user (client).
5. Promotional Content
5.1 Affiliates are prohibited from using an identical or virtually identical (variations or misspellings thereof in Affiliate’s domain name) carVertical trademark as a part of their domain, second-level domain and / or subdomain.
5.2 Affiliates are prohibited from using any content on their website (social account, public post or any other online or offline location) that could deceive referrals to believe the website (social account, public post or any other online or offline location) is directly related to the Provider. Additionally, Affiliates may not advertise in any way that effectively hides or misrepresents their own identity, domain name and / or return email address.
5.3 Affiliates are not allowed to replicate or reproduce the look, feel and structure of the Provider’s website.
5.4 Affiliates are allowed to use trademark creatives provided by carVertical only. Custom materials might be created and used by Affiliates only after official approval of the carVertical.
5.5 Affiliates are prohibited from using any content that could fall into the following categories: adult content, gambling, content not yet rated, sensitive social issues, discrimination based on race, sex, religion, nationality, disability, sexual orientation, age or any other kind of discrimination, tragedy & conflict, violence, or is otherwise in any way unlawful, harmful, threatening, defamatory, obscene, harassing, or racially, ethnically or otherwise objectionable to society or violates the law in any way.
5.6 FTC disclosure on Affiliate’s website or any other placement is mandatory – Affiliate must disclose that the compensation is being received for the content posted on Affiliate’s website or any other placement.
5.7 carVertical reserves the right to monitor Affiliate’s site at any time to determine whether Affiliate is following the terms and conditions of the Terms of Service. carVertical may inform Affiliate of any changes to Affiliate’s site that should be made, or to ensure that Affiliate’s links to carVertical website are located appropriately and to notify Affiliate of any other changes that should be made. carVertical also reserves the right to terminate Affiliate’s participation in the carVertical Affiliate program if the necessary changes to the website are not implemented within a reasonable time (30 days).
5.8 Affiliates are solely responsible for the maintenance and information updates on their site. For example, if the carVertical pricing policy changes, it will be up to Affiliate to keep up and update the information on their site. carVertical may monitor Affiliates’ sites to make sure that it is up-to-date and to notify Affiliate of any changes that should enhance the performance.
6. Search Engine Marketing Campaigns
6.1 Affiliates are prohibited from running Search Engine Marketing campaigns or any other Paid advertising campaigns that lead to carVertical product-related content.
6.2. Affiliates are prohibited from using Pay Per Click (PPC) or Pay Per Impression (PPI) campaigns as an advertising method and bidding on keywords or phrases containing the "carVertical" trademark, or any variations or misspellings of the trademarked term, in Pay Per Click or Pay Per Impression campaigns on any search engine or digital advertising platform (including but not limited to Google, Yahoo, Bing, and others) without obtaining written approval from carVertical. Affiliates are not permitted to use any carVertical URL as the display URL in paid media ads, nor are they allowed to direct-link or redirect users from their ads to carVertical websites without prior approval.
7. Email marketing campaigns
7.1 Before launching e-mail marketing campaigns, the Affiliate must get approval from the carVertical Affiliate Manager.
7.2 Before launching e-mail marketing campaigns, the Affiliate must inquire about the suppression list. Once it is sent by carVertical, the Affiliate must upload it to his email platform to make sure no address that is in the suppression list is being contacted.
7.3 E-mail campaigns cannot be used to deceive recipients to believe the sender is carVertical.Please click here to add terms and conditions content
