1. Pay Per Click Bidding RulesIf you are enrolled in this program and participate in PPC advertising, you must adhere to our PPC guidelines as follows:You may not bid on any of our Trademarks, as defined in Section 2, including any variations or misspellings thereof for search or content-based campaigns on Google, MSN, Yahoo, or any other network.You may not use our Trademarks in sequence with any other keyword.You may not use our Trademarks in your ad title, ad copy, display name, or as the display URL.You may not direct link to the Simpurelife Site from any PPC ad or use redirects that yield the same result. Affiliates must be directed to an actual page on Your Website.You may not bid in any manner appearing higher than Simpurelife for any search term in positions 1-5 in any auction style PPC advertising program.If you automate your PPC campaigns, it is your responsibility to exclude our Trademarks from your PPC advertising program and we strongly suggest you add our Trademarks as negative keywords. We have a strict no-tolerance policy on PPC trademark bidding. If you engage in PPC trademark bidding that uses our Trademarks, we may terminate your participation in the Program immediately.2. Trademark RegulationsUpon acceptance into the Program, SimPure grants you a limited, non-exclusive, revocable, royalty-free right to use the Trademarks of SimPure during the term of this Agreement solely in connection with your participation in the Program, provided that you shall not: (a) use the Trademarks in any manner to communicate or suggest any sponsorship or other connection between SimPure and you other than your participation in the Program, and (b) harm or adversely affect the Trademarks or the goodwill associated with the Trademarks. All promotional messaging and materials used by you containing such Trademarks shall be subject to SimPure’s prior written approval. Except for the limited license provided in this Agreement, SimPure reserves all rights in and to the Trademarks and the goodwill associated therewith. All uses of the Trademarks by you shall inure to the benefit of SimPure. You shall not acquire, directly or by implication, any rights or license in the Trademarks except as expressly provided in this Agreement. Your right to use the Trademarks will terminate immediately if you violate any of the terms of this Agreement. For purposes of this Agreement, "Trademarks" means "SimPure," "Simpurelife,” “Simpurelife.com,” and such other names, logos, trade names, trademarks, service marks, trade dress, design marks, brands, copyrights in any designs and other copyrightable subject matter, and other product identifiers of SimPure as SimPure may from time to time notify you to be Trademarks within the meaning of this Agreement.3. Coupon/Deal PolicyIf you are enrolled in our Program and Your Website promotes coupon codes, you must adhere to our Coupon Guidelines as follows:You may ONLY advertise coupon codes that are provided to you through the Program or that are displayed on the SimPure Site. Posting any information about how to work around the requirements of a coupon/promotion (i.e. first-time customers only) will result in your removal from the Program. Coupons must be displayed in their entirety with the full offer, valid expiration date, and code.You may NOT use any technology that covers up the coupon code and generates an affiliate click by revealing the code(s).You may NOT advertise coupon codes obtained from our non-affiliate advertising, customer e-mails, paid search, or any other advertising campaign.You may NOT give the appearance that any ongoing offer requires clicking from Your Website in order to redeem. For example, if all items on the site have free shipping over $100, you may not turn this into an offer that infers that the customer must click from Your Website to get this deal.Additionally, if (a) Your Website ranks on the first page of Google ad results for terms related to SimPure combined with the words coupon, coupons, coupon code, promo code, or any similar term and (b) your conversion rate exceeds 25%, then you will be entitled to a lower commission than our standard rate to offset the reduced profitability of orders, which rate is currently 2%.4. Social Media PolicyPromotion on Facebook, Twitter, and other social media platforms is permitted following these general guidelines:You ARE allowed to promote offers to your own lists; more specifically, you’re welcome to use your affiliate links on your own Facebook, Twitter, etc. pages. For example: You may post, “25% off sale at SimPure through Wednesday with code SIMPURE25.”You are PROHIBITED from posting your affiliate links on SimPure’s Facebook, Twitter, Pinterest, etc. company pages in an attempt to turn those links into affiliate sales.
