Terms General
Promotional Codes
Affiliates must only promote codes that have been directly communicated from the Iceland team or from Awin.
A promotion code that hasn’t been communicated via your account manager is an unauthorised code that must not be used and Iceland reserve the right to decline any commissions that were earned from that code.
Social Media
Iceland affiliates can promote the brand and any offers on social media but affiliates are not permitted to tag official Iceland accounts in these posts without prior permission.
General Promotion
Affiliates must only promote current offers. Any affiliate found to be consistently promoting out of date offers or pricing will be removed from the programme.
Compliance with Laws
Affiliates must ensure that all promotions conducted on behalf of Iceland as relating to Iceland and/or its products comply with all applicable legislation including (not by way of limitation) those relating to restrictions on the promotion and placement of certain foods and drinks that are high in fat, salt or sugar (HFSS).
Affiliate Toolbars
Affiliates may not feature Iceland on toolbars without express agreement from Iceland or Awin.
Adware / Spyware
The use of adware and spyware is strictly forbidden.
PPC Policy
Affiliates must not bid on brand terms or any terms including the brand name or URL, or any misspells or terms which could be confused with Iceland Foods - see PPC Tab for more information on this.
In order to avoid broad and phrase match issues we also require affiliates to add ‘Iceland’ as a negative into any PPC campaigns they are running.
Direct linking is also NOT permitted to the Iceland site.
Any affiliate found breaking these programme restrictions risks suspension from the programme, losing any commissions accrued.
