Key Elements for Your Branding Guidelines Section
Brand Name Usage
Correct spelling and capitalization: ANNEMARIE BÖRLIND
No abbreviations, nicknames, or misspellings.
Do not combine the brand name with other terms in ad copy, URLs, or social handles without approval.
Logo Usage
Official logos (provide downloadable versions).
Guidelines for placement, sizing, and spacing.
Restrictions (no distortion, recoloring, or unapproved backgrounds).
Color Palette & Typography
Primary brand colors (hex codes or Pantone values).
Approved typefaces for headings, body text, and digital/print usage.
Images & Product Assets
Approved product images (high-res, lifestyle shots, etc.).
Guidelines for using images: no cropping, filters, or edits that alter the product.
Restrictions on user-generated content—only share if pre-approved.
Tone of Voice / Copy Guidelines
Luxury, professional, clean, natural, and trustworthy.
Examples of approved phrasing: “natural skincare,” “sustainable ingredients,” “premium German formulations.”
Avoid negative claims, comparative language with competitors, or exaggerated promises.
Prohibited Content / Misrepresentation
Do not associate the brand with adult content, political statements, or controversial topics.
No misleading claims about pricing, availability, or efficacy.
Affiliates must comply with all advertising laws and regulations (e.g., FTC guidelines).
PPC / Paid Media Restrictions
Generic keywords allowed, branded keywords require approval.
No use of brand name in URLs, ad titles, or meta descriptions without prior authorization.
Social Media & Influencer Guidelines
Correct hashtags, mentions, or handles.
Only approved campaigns, discount codes, or affiliate links.
Approval Process
Contact info for affiliates to request approvals for campaigns, visuals, or ad copy.
Expected response time (e.g., 48–72 hours).
