Fixed Line Telephone and Broadband supplier, committed to low prices and excellent customer services.


Attribution Period (Cookie Length)

30 Days




Action Description:
Commission is paid out on an approved sale.


URL and ad copy restrictions:

Affiliates must not use the Direct Save Telecom (DirectSave) brand or any derivatives within the URL unless agreed with DirectSave.


Deep Linking:

Affiliates can deeplink into the DirectSave pages. We do however suggest you check tracking with your network and confirm the best pages to link to. Please also refer to the Deeplink Builder tool under Linking Methods in your Management Area. DirectSave is not responsible for sales lost through incorrect deeplinking.

Branding Guidelines:
You must follow DirectSave’s brand guidelines at all times. Please ask the Affiliate network account manager for details.

Creative Restrictions:
Affiliates must use creative supplied directly through the network or by DirectSave directly. Any banners being used must be served from the network and not hardcoded into the site.

Use of email:
Affiliates are only permitted to distribute emails on behalf of DirectSave provided they have received express permission from DirectSave before doing so. All copy must be approved and email lists de-duped. Affiliates can send users details of DirectSave within their own newsletters without approval or permissions granted as long as DirectSave is not the main subject of the email. The Affiliate must obtain appropriate marketing consents before sending emails to consumers.

Copy and Legal Compliance:

The Affiliate shall comply with all instructions and guidelines DirectSave or the network may issue from time to time in respect of the presentation and/or display of marketing communications. The Affiliate must correct any errors immediately and at its own expense. The Affiliate must remove any copy or marketing immediately on the request by DirectSave or the network.

Affiliates must only use copy that is provided by DirectSave through the networks. Copy of the DirectSave website can be used but must be monitored daily to ensure it is up to date.

It is the Affiliates responsibility to ensure they accurately promote DirectSave’s products and services.
You must comply with the website terms on DirectSave in your use of that website.


Affiliate approvals:

To be accepted on to the DirectSave affiliate program please ensure that you apply with a fully working domain so that Awin can verify that your site is suitable to promote DirectSave. Should your site not currently be live, and/or you are registered with Awin outside of the UK, please contact the Awin team with further details to help with your application. Please be aware that if you have recently been suspended from any other program on you will not be accepted on to the DirectSave Affiliate program unless you are able to explain to the Awin team any extenuating circumstances behind this.



Due to the nature of provisioning and ofcom regulations, if a sale/order has been not completed for 4 months plus, it will not go active/live. This suggests the order is in static state during its provisioning cycle and DirectSave will not attempt to progress this sale without re-contacting the customer and would necessitate a new sale being placed. Therefore all sales not completed for more than 4 months will be rejected. Generally DirectSave are currently provisioning (to an active state) 95% of broadband sales within 25 days.


The Affiliate must assist DirectSave and/or the networks to effectively manage any consumer or regulatory complaints to resolution.


If an Affiliate is deemed to have broken these terms and conditions then at DirectSave or the networks discretion:
The affiliate may be removed immediately from the DirectSave campaign; and/or
Any commissions may be withheld or declined.


DirectSave de-dupes on a last click wins basis across all of the online channels including but not limited to display, email, and paid search.


The DirectSave affiliate programme is only open to affiliates who manage advertising and websites online. DirectSave do not accept any direct selling of their products including cold calling or door to door sales. If you require clarity on your promotional methods please contact the Affiliate network management team.



Full Ts+Cs can be found in the PPC section.