Branding Guidelines
Brand Identity: Affiliates must maintain the integrity of Swiss Peak’s brand identity. Use of the Swiss Peak logo, colour scheme, and other brand elements must be consistent with the brand’s official style guide.
Logo Usage: The Swiss Peak logo should be clearly visible and unaltered in all affiliate promotions. A minimum clear space must be maintained around the logo, and it should not be modified without express permission.
Typography: Affiliates should use the designated typefaces as specified by Swiss Peak to ensure brand consistency across all platforms.
Imagery: Any imagery associated with Swiss Peak’s products must be used in a manner that is respectful and aligns with the company’s values. Product images provided by Swiss Peak should be used without alteration.
Messaging: All promotional content must reflect Swiss Peak’s brand voice and messaging pillars. Affiliates should avoid making any claims about Swiss Peak’s products that are not substantiated by the company.
Approval: All branded materials created by affiliates for promotion must be submitted to Swiss Peak for approval prior to use.
Intellectual Property: Affiliates must respect Swiss Peak’s intellectual property rights and may not use any branded material for purposes outside the scope of the affiliate program.
Compliance: Affiliates must comply with all applicable laws and regulations regarding trademark and copyright when using Swiss Peak’s branding.
Misuse: Any misuse of the branding or failure to adhere to these guidelines may result in termination of the affiliate agreement.
