| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Sales may be de-duplicated against internal brand PPC, email, direct partnerships, and other affiliate networks. |
| PPC Brand | | | Sales are de-duplicated in favor of internal paid search on brand terms. |
| PPC Generic |  |  | |
| E-mail Advertising | | | Internal email campaigns may take precedence. |
| Display Advertising | | | |
| Direct Partnerships | | | Sales from direct brand partnerships may override affiliate attribution. |
| Price Comparison | | | Where tracked separately. |
| In House Publisher program | | | In-house referrals may take precedence in some cases. |
| Other Affiliate Networks | | | Sales are credited to the first click or preferred platform, depending on attribution settings. |
