1. Brand Name Usage
The official brand name is Plumbingsell.
Affiliates must use the brand name exactly as provided and may not alter, abbreviate, modify, or misspell the brand name in any context.
Affiliates may not use the Plumbingsell brand name, or any variations thereof, in:
Domain names or subdomains
Social media handles, usernames, or page names
Mobile applications or browser extensions
unless prior written approval has been granted by Plumbingsell.
2. Logo & Creative Usage
Affiliates may use only official logos, creatives, and brand assets provided directly by Plumbingsell.
Affiliates must not:
Edit, stretch, crop, recolor, or distort the logo
Combine the Plumbingsell logo with other brand marks
Place logos on cluttered, misleading, or low-contrast backgrounds
All brand assets must be displayed clearly and professionally, in a manner consistent with Plumbingsell brand standards.
3. Advertising & Copy Guidelines
Affiliates may use approved product descriptions, messaging, and marketing copy supplied by Plumbingsell.
Affiliates must not:
Make unverified, exaggerated, or misleading claims about Plumbingsell products or services
Use language such as “official site,” “official store,” or similar wording that could mislead customers
Imply an exclusive partnership, endorsement, or authorization beyond participation in the affiliate program
All promotional content must be accurate, transparent, and compliant with applicable advertising regulations.
4. Visual Guidelines
Affiliates must use high-quality images sourced from official Plumbingsell materials only.
Affiliates may not:
Use third-party, scraped, or low-resolution images
Modify product images without prior written approval
Any creative adaptations must receive explicit written approval from Plumbingsell before use.
5. Paid Media & Brand Protection
Affiliates are strictly prohibited from using the Plumbingsell brand name, or any variations, misspellings, or confusingly similar terms, in any form of paid media activity.
This includes, but is not limited to:
Bidding on Plumbingsell brand keywords in search engines
(e.g. Google Ads, Microsoft Ads, or similar platforms)
Using brand-related terms in paid search ad copy, headlines, display URLs, sitelinks, extensions, or tracking parameters
Using brand + modifier combinations such as
“Plumbingsell coupon,” “Plumbingsell discount,” or similar phrasing
Running shopping ads, comparison shopping ads (CSS), or paid listings that incorporate Plumbingsell brand terms
Using Plumbingsell branding in display, native, or paid social advertising without prior written approval
Any unauthorized paid advertising activity involving Plumbingsell branding will be considered a breach of program terms.
6. Coupon & Promotional Language
Affiliates may not promote unauthorized, misleading, fabricated, or expired coupons, discounts, or promotional offers.
Use of the Plumbingsell brand name in conjunction with terms such as:
“coupon”
“discount”
“promo code”
“deal”
or similar language is prohibited unless explicitly approved in writing by Plumbingsell.
Affiliates must not imply exclusive pricing, special access, or offers that are not publicly available.
7. Prohibited Activities
Affiliates must not:
Create fake websites, fake social media pages, or impersonate Plumbingsell
Use Plumbingsell branding in a way that suggests official partnership, sponsorship, or endorsement beyond the affiliate relationship
Engage in deceptive, misleading, or non-compliant promotional practices
8. Enforcement & Consequences
Any violation of these Branding Guidelines may result in actions including, but not limited to:
Declined or voided commissions
Immediate termination from the affiliate program
Forfeiture of unpaid commissions
Plumbingsell reserves the right to determine compliance with these guidelines at its sole discretion.
