Branding Guidelines:
Brand Name:
Elemental Herbology must be written as stated here, as two separate words in sentence case.
Logo:
Elemental Herbology's primary logo should be used - seen in profile - this logo is black with white background with the brand name over two lines.
Brand Assets:
If used, brand assets should not be amended or edited. Elemental Herbology can provide brand assets and imagery on request, or assets can be taken from www.elementalherbology.com or our Instagram page.
English Grammar:
please note, we use English rather than American grammar, this is relevant on words such as ‘moisturiser’ etc.
Brand Terms:
Elemental Herbology brings together Traditional Chinese Medicine (TCM) and modern skincare expertise to create products and treatments which are inspired by the Five Element Theory and the five elements: Wood, Fire, Earth, Metal and Water. When written, the elements should be in sentence case, as should the terms: ‘Traditional Chinese Medicine’ and The Five Element Theory.
Product Terms:
product names should be in sentence case, eg: Cell Plumping Moisturiser, Five Elements Vital Cleanse. When talking about natural ingredients inside products, these should also be in sentence case, eg: sea Buckthorn Oil, Jojoba Oil.
