Biology Functional Fragrances — Brand GuidelinesLogo
Use the Biology Functional Fragrances logotype as provided.
The “B” mark may be used as a standalone brand stamp in small applications (social icons, packaging accents).
Do not stretch, recolor, or distort the logo.
Typography
Headline Font
Distinct Style Sans Bold
Usage: Headlines, campaign titles, fragrance names.
Example: FRAGRANCE 3
Sub-Headline Font
Fahkwang Regular
Usage: Sub-headlines, secondary emphasis.
Example: MYSTERY
Body Font
Avenir Regular
Usage: Body copy, product descriptions, digital and print communications.
Example: Biology
Core Brand Colors
Primary: Black — #060503
Accent / Highlight: Yellow — #FFF04D
Secondary Neutral: Grey — #AFB7AC
Background Neutral 1: Off-White — #F8FBF0
Background Neutral 2: Light Grey-Blue — #E5EFF1
Usage Guidance
Primary Black anchors the brand (logos, type, key accents).
Yellow Accent provides energy and highlight moments (calls to action, spot graphics).
Secondary Neutral adds balance and depth.
Background Neutrals should be used to create clean, breathable layouts.
Tone & Visual Style
Minimalistic: Clean lines, uncluttered layouts.
Modern Apothecary: Functional yet elevated.
Contrasts: Play between bold (black + yellow) and calm (neutral backgrounds).
Photography: Elevated editorial feel — clean light, natural textures, bold compositions.
