Vision and Values:
Fun - a groundbreaking creative brand created for and by play - with adventure, flexibility, humor, and surprise as guideposts
Meaningful - the entire business aims to be detail oriented, long-lasting and sustainable, authentic, and immersive: this relates to the products, customers, and a supportive and safe work environment
Generous - seeking to come from a place of trust, respect, reciprocity and gratitude within the team and in customer and community relationships
Craft - honest, artistic, exceeding expectations, long lasting, and authentic
Design Elements
Typeface: Minion Pro, Smallcaps or similar.
Graphics: We have 2 main logo images, our SP image and our word mark. The SP Logo image is available in black, white, burgundy/grey two tone.
Colors: Our color palette expands on our unique aesthetic and represents colors harmonious to nature and the colors occurring in our craft. Dark Green: Pantone 357 C, Black: Pantone 6 C, Dark Gold: Pantone 871 C (Metallic), Burgundy, Bright Brass
Photography and Illustration
Both photography and illustration should have a clear purpose, support content, and provide meaningful engagement.
No AI
Content Limitations
Shire Post Mint is an authorized licensee of several properties and bound by licensing agreements which govern how to use that brand's intellectual property (IP). Any third-party copyrighted or trademarked work or assets may not be used in advertising without permission from either the IP Owner directly or validated through the official approval process Shire Post Mint follows.
