| If publishers promote you via PPC, will they be entitled to full commission? |  |  | |
| If publishers directly link to your website from search engines, will they receive full commission? | | | Direct linking is allowed for non-brand keyword campaigns. |
| If publishers use your brand name in their display URL, will they receive full commission? | | | Brand name cannot appear in the root domain or subdomain. Use in URL paths (e.g. /giraffe-tools-deals) is acceptable. |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | Publishers may not use the brand name alone in ad copy (e.g. “Giraffe Tools”). However, brand + modifier terms (e.g. “Giraffe Tools discount”, “Giraffe Tools reviews”) are acceptable, provided the ads do not mislead users as official Giraffe Tools ads. |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) |  |  | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | “Brand + modifier” keywords (e.g. “Giraffe Tools discount”, “Giraffe Tools reviews”) are acceptable. Publishers must not mislead users as official Giraffe Tools ads. |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | |
| Yahoo | | | |
| Bing | | | |
| Other | | | |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | Brand keywords, direct variations, and misspellings are restricted. |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | |
