Programme Restrictions
Unless explicitly authorised otherwise by Farmfetch, the following standard programme restrictions apply:
- Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘Farmfetch’ or misspellings of ‘Farmfetch’ in the URL.
- Affiliates must not include Farmfetch Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example, http://farmfetch.affiliate.com.
- Affiliates may use correctly spelt Farmfetch Brand Terms after the domain of their website’s URL. For example, http://www.affiliate.com/Farmfetch.
- Affiliates are not allowed to register the brand Farmfetch or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct.
- Affiliates must not post on any official Farmfetch social media platform in order to attempt to drive visitors to their webpage. Farmfetch social media platforms include Facebook, Threads and Instagram.
- Direct linking to Farmfetch websites from paid social media is prohibited.
Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.
Farmfetch may also lower commission for discount code sites if we feel we aren’t receiving additional exposure/activity from the publisher.
PPC Policy
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
Restrictions include, but are not limited to the following:
- Farmfetch
- Farm Fetch
- Farmfetch.co
- Farmfetch.com
- www.farmfetch.co
- Farmfetch vouchers
- Farmfetch.co Vouchers
- Farmfetch codes
- Farmfetch Voucher Codes
- Farmfetch discount codes
- Farmfetch.co codes
Please do not use the word ‘official’ in your advertisements.
We are happy for affiliates to bid on generic terms, however direct linking is prohibited. Any affiliates who do not abide by these rules do risk having their commissions declined, set to zero and possible suspension.
Discount Codes
Farmfetch encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the Farmfetch affiliate programme (either through our account or directly from Farmfetch’s affiliate program Manager).
Farmfetch reserves the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We understand that consumers may use voucher codes they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe IAB voucher code best practice guidelines.
Affiliates cannot use their personal or any other Farmfetch referral codes to provide first time customers with free products for their first order.
Content & Blogs
All content and affiliate linking must be ASA compliant. Read the full ASA disclosure guide here:
ASA resource - Online Affiliate Marketing
ASA Influencer’s Guide
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:
- PPC Brand
- PPC Generic
- Email Advertising
- Direct Partnerships
- Display & Retargeting Advertising
- Other Affiliate Networks
Any queries may be addressed to the network or the affiliate programme contact.
