Our Proposition:
Discover Stories Worth Sharing
What We Do:
We are your story-driven travel experts, crafting unforgettable moments through authentic experiences
Our Behaviors:
Crafting Stories
We transform tours into immersive narratives with passionate local experts who bring destinations to life through fascinating stories and insights that you won't find in guidebooks. Our licensed guides include archaeologists, published historians, and PhDs who know how to tell a great story and can transform every moment on a guided tour into an unforgettable memory.
Eliminating Friction
We understand the pain points travelers face and use our expert knowledge to alleviate them, making every trip seamless. From skip-the-line tickets to easy meeting points, we handle the details so you can focus on making amazing memories. Our set itineraries allow us to negotiate the best rates with accommodations, attractions, and transportation providers, ensuring cost-effectiveness and a seamless experience for our customers.
Curating Excellence
We make it our mission to seek out and create incredible experiences with exclusive access that others simply can't offer. Our specialized tours provide unique elements such as access to restricted areas, before and after-hours visits, and transformative experiences that unlock the full potential of each destination. Whether it's our exclusive after-hours Vatican tours with maximum 20 guests or our access to areas restricted from the general public, we create exclusivity that provides impressive opportunities.
Brand Voice & Tone:
Passionate & Knowledgeable: We speak with the enthusiasm of travel experts who are genuinely passionate about culture, history, and food. Our communications reflect deep expertise while remaining accessible and engaging.
Authentic & Personal: We aren't just a company - we are a team of passionate and friendly people who love what we do. Our "guy" name reinforces that we're real people providing personal touches and genuine connections.
Confident & Reliable: Born from offering a single tour off the streets of Rome, we've grown to offer thousands of tours across hundreds of destinations through our proven philosophy of smaller groups, exclusive access, and outstanding guides.
Key Messaging:
“Tours, Activities, and Experiences That Make Trips More Memorable”
“We combine the right attractions with the most passionate people”
“Transformative experiences that unlock the full potential of each destination”
“Expert guides bring each destination to life with fascinating stories and insights you won't find in guidebooks”
"Small groups, exclusive access, outstanding guides with remarkable stories to tell"
Content Guidelines:
Emphasize Storytelling: Highlight how our expert guides transform ordinary sightseeing into engaging narratives that create lasting memories.
Showcase Exclusivity: Focus on unique access, small group sizes (typically max 20 guests), skip-the-line benefits, and experiences unavailable elsewhere.
Highlight Expertise: Emphasize the credentials and passion of our guides - archaeologists, historians, local experts who have undergone years of education.
Stress Seamless Experience: Communicate how we handle logistics, eliminate pain points, and create effortless travel experiences.
Maintain Authenticity: Reflect our journey from a single Roman street tour to a global operation while maintaining our personal, passionate approach.
Visual & Branding:
Use imagery that captures intimate moments, exclusive access, and the passionate engagement between guides and small groups of travelers. Avoid crowded tourist scenes - instead show the unique perspectives and authentic connections that define The Tour Guy experience.
