Branding & Content Guidelines
Always refer to the brand as FiltersFast.com or Filters Fast (not variations like “Filter Fast”).
Tag the correct handles: Instagram @filtersfastllc, Facebook @filtersfast, Twitter @filtersfast.
Influencers may use their own tone but should keep it informative/encouraging (avoid sarcasm, disengaged, or condescending tones).
Content must be original (no copy-paste from past posts).
Image Guidelines
The FiltersFast.com logo must be visible in influencer posts.
Examples show the importance of making the brand/logo clear and recognizable.
Hashtags
Required: #filtersfast
Additional: #filterpurifyprotect, #filtrationsimplified
Messaging Guidelines – Home Filter Club
Subscription program for air, refrigerator, and other filters.
Customers save money, receive filters automatically, and choose delivery frequency.
Example:
Air filters: typically changed every 1–3 months. Filters Fast sells boxes of 6 to keep costs low, with delivery schedules available.
Refrigerator filters: typically changed every 6 months. Subscription ensures automatic delivery.
Benefits for subscribers:
Up to 10% off every order
Free shipping
Flexible: skip, modify, or cancel anytime
Custom delivery schedules
Pay-as-you-go (no extra fees)
Convenience: never forget to order or change filters again
Key Messaging Point: Emphasize convenience and how the program makes life easier by staying on top of filter changes.
