Search Campaign
Protected SEM Bidding Keywords
Unless specifically agreed in writing with Thistle Hotels or Clermont Hotel Group, affiliates must not:
- -purchase, license or operate any domain name which is the same as, similar to, or derivative “Thistle.com”;[SA1] [DW2]
- -bid on the ‘Thistle.com’ brand terms, or any of their misspellings (this applies to Thistle trademarks and misspellings in all languages/Thistle trademarks and misspellings translated to any language), on any of the search engines that currently operate web services; a non-exhaustive list of possible derivatives of the brand term are: Thistle.com Thistle Thistle.com Www. Thistle.com Thistle com www Thistle com www Thistle www.Thistle Thistle dot com Thistledotcom Thistle .com uk Thistle.c Thistle co Thistlecouk Thistle.co.uk www.Thistle.co.uk Thistle uk
- -use the Thistle.com brand terms to perform paid search activity across any search engines that operates web services and to that effect. Affiliates must add the ‘Thistle.com’ brand terms and misspellings as stated above as above as negative matches to their PPC campaigns. A negative match needs to be setup on both exact and broad match terms.
- -use the brand term “Thistle.com” or its derivatives in the affiliate's ad text for driving traffic from Thistle Hotels’ competitors' brand terms to Thistle Hotels’s site nor the affiliate's sites.
- -drive paid or unpaid traffic from search engines directly to Thistle Hotels pages or the Thistle.com site overall. The affiliate must use their own sites for traffic from search engines.
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- For the avoidance of doubt, the above restrictions or the specific terms of agreement regarding authorised PPC activity shall supersede any conflicting provision that may be found in any section of this Agreement. Should the affiliate not comply with these rules they will be banned from the Thistle Hotels affiliate programme with immediate effect and have their commissions declined or frozen without appeal.
Prohibited SEM Display URL Content
Any affiliates that promote Thistle Hotels via display are responsible for their activity, regardless of whether they own the websites on which they are promoting Thistle Hotels. Thistle Hotels reserve the rights to withhold commissions if the affiliate breaches Thistle Hotels terms and conditions.
Direct linking (Use of Display URL)
Not permitted
Website
Prohibited Web Site Domain Keywords
Purchase of Domains; Affiliates are not permitted to register domain names that include variations of Thistle Hotels own URL unless agreed directly with Thistle Hotels or Clermont Hotel Group
Prohibited Web Site Content
Creative: Affiliates should only use creative supplied directly from the Affiliate Window interface, or from a member of the Clermont Hotel Group team.
Additional Promotional Methods
Social Media
Not Allowed - Affiliates are not permitted to advertise their own websites by posting on any Thistle Hotels social media sites, including but not limited to official Facebook wall: http://www.facebook.com/Thistlehotels. Affiliates are not permitted to pose as Thistle Hotels on any social media platform.
Allowed - Affiliates are permitted to advertise Thistle Hotels on their own branded social pages. If you have any questions or queries please contact your Affiliate Window account manager.
Miscellaneous
Coupons and Promotional Codes
Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program. The use of voucher/coupon codes which have been found elsewhere, whether found online, via social marketing, forums, or from Thistle’s alternate marketing channels may result in commissions being declined. Publishers utilize unauthorised codes at their own risk, and Thistle Hotels may decline commissions where unauthorised codes are used should this be necessary. Authorised codes will be issued periodically alongside sale promotions via the Thistle Hotels newsletter, or to discuss specific voucher code promotions, please contact commercialpartnerships@clermonthotel.group
