🧭 Incerunmen.com Affiliate Program Branding Guidelines
Welcome to the Incerunmen.com Affiliate Program! We're excited to partner with you to grow our brand and reach new audiences. This guide outlines our brand identity, messaging, and promotional standards to ensure consistency and impact across all affiliate channels.
🏳️🌈 Inclusive Brand Positioning
Incerunmen.com is a menswear brand that champions bold style, inclusive fashion, and self-expression. Our collections are designed for men who embrace their identity and dress to reflect it—whether that means edgy streetwear, sleek essentials, or playful statement pieces.
Website: www.incerunmen.com
Core Audience: Fashion-forward gay men aged 18–40
Brand Values: Confidence, inclusivity, individuality, versatility
🎯 Affiliate Program Goals
Drive qualified traffic and conversions through trusted publisher channels
Build brand awareness in fashion, lifestyle, and deal-focused communities
Foster long-term partnerships with high-performing affiliates
🗣️ Brand Voice & Messaging
Our tone is bold, affirming, and stylish. We speak to men who know who they are—and want their wardrobe to reflect it.
✅ Do:
Use phrases like “style without limits,” “fashion as identity,” “wear your pride”
Highlight collections that are vibrant, daring, or gender-fluid
Emphasize self-expression, confidence, and community
❌ Avoid:
Stereotypes or tokenistic language
Overly corporate or generic fashion messaging
Misrepresenting product features or availability
📸 Visual Assets & Logo Usage
Use only approved logos and banners provided via our media kit
Maintain clear space around logos; do not crop, stretch, or recolor
Product images must reflect current inventory and be sourced from our official site or media kit
💰 Promotions & Offers
We regularly run promotions around:
Seasonal Sales (e.g., Summer Clearance, Fall Essentials)
Holiday Events (e.g., Labor Day, Black Friday)
Flash Deals & Limited Drops
Affiliates will be notified in advance with updated creatives and tracking links.
📈 Performance Expectations
We value transparency and collaboration. Top-performing affiliates may be eligible for:
CPA increases
Exclusive coupon codes
Flat-fee placements or hybrid models
Let’s work together to find the right structure for your audience.
📬 Contact & Support
For questions, custom creatives, or partnership proposals, reach out to:
Affiliate Team – Incerunmen.com
📧 affiliates@incerunmen.com
🆔 Awin Merchant ID: [70534]
