Who are we?
- Estateguru is an real estate financing and investment platform that makes
property financing and investing attainable for anyone, anywhere in the
world. Its investors are a mixture of retail and institutional investors and both
are valued equally. - Estateguru has funded more than 3,000 development projects across
Europe, totalling over €500 million to date, and returning in excess of €36
million for investors. - Founded in Estonia, Estateguru is a pan-European business. Since launching
in 2014, Estateguru has expanded to eight European markets and is trusted
by more than 160,000 investors, including some of the world’s largest
institutions
Estateguru tone of voice
Working in financial services, trust is key. A bold, clear and consistent
message helps to shape strong relationships with all of our stakeholders.
Brand personality
- Estateguru is an investment platform that is easy to deal with and that delivers
great results and a great service to its investors and borrowers. We are an
international platform and we are confident in our approach because we have taken the time to
understand investors, our markets and what works. - Our team are not only experts but also passionate about making a difference –
we are driven by a shared mission to offer fast, flexible finance solutions that
result in more homes and more jobs, while being an enabler of diversifying
investors’ portfolios. - Whether you are an institutional investor or a retail investor, you feel comfortable
engaging with us because we are always open and honest.
What not to do
- Use jargon
- Overcomplicate
- Swear or use other offensive terms
- Express personal views on behalf of the brand
- Breach confidentiality
- Make promises we can’t keep
- Criticize our competitors
