✅ Seal Skin Covers Affiliate Brand Guidelines
These guidelines exist to ensure that all SealSkinCovers.com promotions across affiliate channels are consistent, trustworthy, and aligned with our brand promise of premium waterproof protection. Please read carefully—compliance is required for participation in our affiliate program.
1. Brand Voice & Messaging
Core Promise: Seal Skin Covers delivers premium waterproof protection for vehicles, combining durable materials with a snug, secure fit.
Tone: Professional, trustworthy, and benefit-driven. Avoid exaggeration or gimmicks.
Suggested Phrases:
“Protect your car, truck, or SUV from the elements—rain, snow, UV, and more.”
“Engineered for all-season defense.”
“Sleek fit. Rugged performance.”
✅ Do:
Focus on real benefits (waterproofing, durability, fit, peace of mind).
Highlight the value of long-term vehicle care.
🚫 Don’t:
Make false performance claims (e.g. “100% indestructible” or “lasts forever”).
Compare directly to unnamed or fake competitors.
2. Visual Branding
You may create your own banners, videos, and ads, but all creative assets must be submitted to us for approval prior to publishing.
Use imagery that reflects quality, practicality, and vehicle protection in a clean, realistic setting.
🚫 Do not:
Alter or distort our logo (if used).
Use unofficial taglines or product mockups.
Submit all creatives to partners@partnerality.com before they go live.
3. Linking & Tracking
Use your assigned affiliate tracking link at all times.
Deep links to specific products or categories are allowed and encouraged.
Ensure your affiliate ID is properly embedded to receive credit.
4. Search Engine Marketing (SEM)
Strictly prohibited:
Brand bidding on Google, Bing, or any search platform.
Do not bid on “SealSkinCovers” or “Seal Skin Covers” or any close variants, trademarks, or typos.
Do not use the brand name in display URLs or headlines for paid search ads.
Violations will result in immediate termination and commission reversal.
5. Content Disclosure Requirements
In accordance with FTC guidelines, all promotional content must clearly disclose your affiliate relationship. This applies to blog posts, videos, social media, emails, etc.
Examples of compliant disclosure:
“This post contains affiliate links. If you buy through them, I may earn a small commission—at no extra cost to you.”
“As an affiliate, I may earn from qualifying purchases.”
6. Prohibited Practices
❌ Brand keyword bidding (as noted above)
❌ Self-referrals
❌ False or misleading claims
❌ Fake coupon codes or unauthorized discounts
❌ Spammy content or deceptive clickbait
7. Monitoring & Enforcement
We take brand integrity seriously.
We actively monitor affiliate activity across platforms.
If you violate these terms, we reserve the right to:
Remove you from the affiliate program.
Reverse all unpaid commissions
Blacklist future partnership applications
8. Questions or Approvals?
We’re happy to support you.
Contact us at partners@partnerality.com for:
Creative approvals
Clarifications about promotions or content
Updated brand messaging or seasonal offers
