Program Agreement
Branded Keywords:
Affiliates are not allowed to bid on Rebel Athletic's branded terms, including variations and misspellings. Examples of prohibited terms include "Rebel Athletic," "Rebel Athletic clothing," etc.
Trademark Usage:
Affiliates must not use Rebel Athletic trademarks, logos, or brand assets in ad copy without explicit permission. No misleading ad copy implying an official affiliation or endorsement.
Direct Linking:
Affiliates are not permitted to use direct linking to Rebel Athletic's website from PPC ads without prior approval. All PPC traffic should be directed to the affiliate's own landing page or website.
Discount and Coupon Keywords:
Affiliates are prohibited from using terms such as "Rebel Athletic discount" or "Rebel Athletic coupon" in ad copy, unless provided with explicit approval and accurate information.
Quality of Ad Copy:
Ad copy must accurately represent Rebel Athletic's products and promotions.
No false claims, misleading statements, or exaggerated language.
Ad Positioning:
Affiliates must not use tactics that could mislead users into thinking they are clicking on an official Rebel Athletic website.
Ad copy and positioning should make it clear that the affiliate is not the official Rebel Athletic site.
Prohibited Content:
PPC ads must not contain content that is offensive, inappropriate, or violates Rebel Athletic's brand values.
No use of explicit or offensive language.
Geographical Targeting:
Affiliates must adhere to any geographical restrictions outlined by Rebel Athletic.
Unauthorized targeting of regions where Rebel Athletic does not conduct business is not allowed.
Ad Copy Testing:
Affiliates are encouraged to regularly test ad copy for performance, but any changes must align with Rebel Athletic's brand guidelines.
Compliance with Platform Policies:
Affiliates must comply with the terms and policies of the PPC platform (e.g., Google Ads, Bing Ads) they are using.
Monitoring and Reporting:
Rebel Athletic reserves the right to monitor affiliate PPC activities and request reports on ad performance.
Failure to comply with these rules may result in the termination of the affiliate relationship.
These rules are a starting point and can be customized based on Rebel Athletic's specific goals, policies, and marketing strategies. It's essential to maintain open communication with affiliates and provide clear guidelines to ensure a positive and mutually beneficial relationship.
