Audible (Canada)

Audible (Canada)

Program Terms

Audible.ca Advertising Guidelines

 

Hi there!

We’re excited about our potential collaboration. Below is not a script: We’ll leave the creative part to you. Instead, you’ll find info on the following:

  • Who we are and what we offer
  • Tips on how to talk about Audible membership
  • Call to action guidelines
  • Notes from our legal team
  • The Canadian Code of Advertising Standards (disclosure) Information
  • Tracking & Commissions
  • Trademark Usage Guidelines

At the end of the day, we’re looking for an authentic recommendation of our service and a clear CTA to get your audience started with a free trial.

 

So, who are we?

  • The Audible service for Canada, or Audible.ca, provides Audiobooks, Podcasts, and Original Content (“Originals”) via Audible.ca. 
  • Audible lets you enjoy all your audio entertainment in one place. You’ll always find the best of what you love or something new to discover.
  • Audible offers an incredible selection of audiobooks across every genre—from best sellers and new releases to celebrity memoirs, mysteries and thrillers, motivation, wellness, business, and more.
  • You’ll discover exclusive Audible Originals from top celebrities, renowned experts, and exciting new voices in audio.
  • Audible also includes thousands of podcasts from popular favourites to exclusive new series.
  • As an Audible member, you can choose 1 title a month to keep from our entire catalogue—including the latest best sellers and new releases.
  • Members also get full access to a growing selection of included audiobooks, Audible Originals, and podcasts in the Audible Plus Catalogue. You can download or stream our included titles all you want.
  • The Audible app makes it easy to listen anytime, anywhere; while travelling, working out, walking, doing chores–you decide.
  • New members can try Audible free for 30 days

 

How to talk about Audible

  • Authenticity speaks more powerfully to audiences. Pick a title (or titles) that you can speak personally about and that your audience can relate to.
  • Point out that the included selection of titles makes Audible membership so much more valuable and gives all members a chance to discover new favourites and new formats—like the exclusive Words + Music series, or a podcast.
  • Be engaging, but casual.
  • Be informative, but fun.
  • Describe Audible like you’re telling a friend about can’t-miss stories.
  • Make Audible your go-to place for premium audio storytelling.
  • With a growing library of titles curated just for Canadians.
  • Something for everyone from beloved classics to the latest in pop culture.
  • Audible is perfect for listening on the go and infusing motivation and inspiration into your daily life.
  • Enjoy the gift of “found time” and enjoy Audible while commuting, cooking, exercising, gardening or just relaxing at home.
  • Get your first audiobook free when you sign up for a membership.
  • We encourage you to talk about any personal favourite audiobook or podcast on Audible that you enjoyed. The more personal, the better! If you need some suggestions, we invite you to check out these options that may resonate with your audience:
  • The Light Podcast (from Michelle Obama)
    • Oracle 2 (thriller/horror/true crime)
    • Sidney Crosby (sports/memoir)
    • Sleep Sound with Noah Reed (wellness/self-help)

 

Key Points to Convey

  • There’s more to imagine with Audible.
  • From best-selling audiobooks to podcasts to exclusive Originals.
  • Audible.ca is the home for all your favourite Canadian voices.

 

What we’re talking about right now

There’s more to imagine with Audible. Audible.ca is a destination that makes it easier than ever to discover the right content to enrich your life through innovative and exclusive content. As the leading destination for audio storytelling, Audible has thousands of titles inclusive of audiobooks, groundbreaking Originals, podcasts and so much more.

 

Things we’ve learned along the way

  • We prefer the use of audiobooks to books. We also have podcasts, guided wellness programs, theatrical performances, comedy, A-list memoirs, and Canadian Audible Originals.
  • In general, it’s more accurate to refer to our content holistically as Audible titles or simply, titles.
  • If you’re mentioning the breadth of our collection, audiences respond more favorably to general terms like “thousands of titles.”
  • Do reinforce Audible.ca (versus Audible.com or Audible)

 

Audible CTA Guidelines

For any marketing activities that happen from inside of Canada (affiliates or servers based in Canada), please only use the following verbiage:

  • Learn more 
  • Find out more 
  • Go to Audible.ca
  • See more 
  • Download Now (for app CTAs only) 
  • Get started
  • Discover more 
  • Find your listen
  • Check out a 30-day Free Trial
  • Learn about the 30-day Free Trial
  • 30-day Free Trial available. Find out more
  • We love Audible 
  • We use it all the time
  • We encourage you to visit this site and learn more.

Affiliates are NOT allowed to use the following verbiage: 

  • Try Audible 
  • Start today
  • Download a free Audiobook (where this would start a membership or auto-enroll the downloader)
  • Start your Free Trial
  • Listen to [title requiring purchase or membership]
  • Join now 
  • Try a 30-day Free Trial
  • Affiliates cannot say that Audible is “in” Canada.
  • Affiliates cannot display pricing.

 

 Notes from our legal team

  • At this time, due to special requirements for the Harry Potter and Fantastic Beasts titles we request that you do not promote those titles. 
  • Please refer to Audible as a service and not a platform.
  • We should not mention listening to Audible while driving, but you may refer to listening to Audible during your commute or something similar. 
  • Audible should not be referenced in any way to any type of illegal activity. 
  • Proper disclosures are needed, when applicable (see section below).
  • You should not market on sites in any way which might compete with our own marketing efforts, especially by using pay-per-click and/or search engine optimization (“SEO”) marketing techniques in order to target our brand or keywords associated with our brand or other keywords which are confusingly similar to our brand.
  • All creative should be original and shall not infringe, or aid in the infringement of, any intellectual property rights of any third party.
  • Please be sure to review and comply with the below Audible Marks and Audible Trademark Usage Guidelines (the “Guidelines”), which Audible may modify from time-to-time. These Guidelines provide you with a limited, revocable license to use the Audible name, logo, and marks in connection solely with the promotion of Audible.

 

Canadian Code of Advertising Standards (the “Code”) Disclosure Requirements and Compliance with Laws, Guidelines and Regulations

Please be sure to follow the Code guidelines to properly disclose our relationship. Disclosures of #ad and #sponsored are acceptable. Familiarity with the Federal Trade Commission’s (“FTC”) Disclosures 101 for Social Media Influencers should be made as the Code guidelines are similar to those from the FTC. All posts must be compliant with any and all applicable laws, rules, and regulations, including, without limitation, all Code regulations and guidelines as linked above, which requires a disclosure when there’s any material connection with an advertiser (Audible) in all social media communications and posts. Should the Audible team reach out with requested edits, you must edit the respective content accordingly. If the required edits are not made within 48 hours from the time of requested changes, you may not be eligible for commission, which shall be at Audible’s discretion. Should you not comply with specific guidelines and make requested revisions at least twice without remedy, you may be removed from the program completely, which shall be at Audible’s discretion. 

 

Audible Trademark Usage Guidelines

These Guidelines apply to Company’s (“Your”) use of the Audible Marks (each the “Trademark” and collectively the “Trademarks”) in a manner that has been approved in advance by Audible.  Strict compliance with these Guidelines is required at all times, and any use of a Trademark in violation of these Guidelines will automatically terminate any license related to your use of the Trademarks.

1.   You may use the Trademark solely for the purpose expressly authorized by Audible in writing and your use must: (i) comply with the most up-to-date version of these Guidelines; and (ii) comply with any other terms, conditions, or policies that Audible may issue from time to time that apply to the use of the Trademark. 

2.   Audible supplies all approved Trademark images for you to use. You may not alter the Trademark in any manner, including but not limited to, changing the proportion, color, or font of the Trademark, or adding or removing any element(s) to or from the Trademark. 

3.   You may not use the Trademark in any manner that implies sponsorship or endorsement by Audible other than by using the Trademark as specifically authorized in writing by Audible.

4.   You may not use the Trademark to disparage Audible, its products or services, or in a manner which, in Audible’s sole discretion, may diminish or otherwise damage or tarnish Audible or Audible’s goodwill in the Trademark.

5.   The Trademark must appear by itself, with reasonable spacing between each side of the Trademark and other visual, graphic or textual elements.  Under no circumstance should the Trademark be placed on any background which interferes with the readability or display of the Trademark. 

6.   You must include the following statement in and on any materials that display the Trademark (written or electronic): “Audible and the Audible logo are trademarks of Audible, Inc. or its affiliates.”   

7.   You acknowledge that all rights to the Trademark are the exclusive property of Audible, and all goodwill generated through your use of the Trademark will inure solely to the benefit of Audible.  You will not take any action that is in conflict with Audible’s rights in, or ownership of, the Trademark.

8.   Audible reserves the right, exercisable at its sole discretion, to modify these Guidelines and/or the approved Trademarks at any time and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

If you have questions about these Guidelines, please contact trademarks@amazon.com for assistance, or write to us at:  Audible, Inc., c/o Amazon.com, Inc., Attention: Trademarks, PO Box 81226 Seattle, WA 98108-1226.

 

Audible Canada Tracking Requirements

In order for Audible Canada to accurately track performance and attribute transactions to the correct publisher, it is mandatory to add a specific source code to the end of all Awin tracking links created for Audible Canada. 

The source code to use is: &source_code=AWNPP30DTRIAL145080223000F

Please note that this source code needs to follow these parameters:

  • Added to the end of all URLs
  • Proceeded by an ampersand (&)
  • Underscore between the words “source” and “code”

Failure to add this source code will negatively impact tracking actual performance. Please note that if a publisher continues to not implement this source code, the Audible Canada team may need to make a decision to discontinue the partnership.